Spring Select
An independent insurance brokerage helping clients select and manage personal and commercial coverage.
Spring Select
2 ramps · 38 tokenised swatches · 7 semantic slots, wired into the shared BrandOS primitives.
springselectins.com01 · Spring Select Green
19 shades of Spring Select Green
Primary identity, CTAs, and interactive surfaces — anchored on the brand green for growth, trust, and stability.
02 · Spring Select Gray
19 shades of Spring Select Gray
Green-tinted neutral surfaces, dividers, and supporting body text.
03 · Semantic slots
Meaning over hue
Components consume semantic slots, never raw ramps. The hue can evolve; the meaning shouldn't.
- Token
--semantic-brand-primary- Class
bg-primary
- Token
--semantic-brand-accent- Class
bg-accent
- Token
--semantic-surface-1- Class
bg-base-100
- Token
--semantic-content-primary- Class
text-base-content
- Token
--semantic-status-success- Class
text-success
- Token
--semantic-status-warning- Class
text-warning
- Token
--semantic-status-error- Class
text-error
04 · Typography
Poppins on display · Poppins for everything else
Heading and body families are profile tokens, not app-level font aliases.
--brandOS-font-heading- H1 · DisplayThe system in practice
- H2 · Section78 brands, one system
- H3 · CardProfile contract
--brandOS-font-body- LedeA clear, generous opening that orients the reader fast.
- BodyStandard paragraph text. The quick brown fox jumps over the lazy dog.
- CaptionSmall print, footnotes, and metadata.
05 · Primitive check
Same components, both modes
One mockup, one set of components, data-theme flips every token in unison.
06 · Imagery rules
How Spring Select looks at the world
- 01
Show real clients, families, and local businesses over generic stock insurance imagery.
- 02
Pair the brand green with clean neutrals and Poppins typography to convey a fresh, trustworthy brokerage.
- 03
Keep layouts clear and reassuring so the green-forward identity reads as dependable and approachable.
07 · Example uses
Where Spring Select shows up
Surfaces where this brand carries weight in production.
08 · CDN target
Drop in anywhere
Three lines and an attribute, the whole Spring Select brand renders from CDN.
<link rel="stylesheet" href="https://brand.snyder.tech/cdn/latest/themes/global-tokens.css" />
<link rel="stylesheet" href="https://brand.snyder.tech/cdn/latest/themes/ss-brand.css" />
<script type="module" src="https://brand.snyder.tech/cdn/latest/index.js"></script>
<html data-brand="ss" data-theme="light">