Michaels Insurance Services
An independent insurance agency offering personal and commercial coverage — auto, home, business, and life — with personalized advisory service.
Michaels Insurance Services
3 ramps · 57 tokenised swatches · 7 semantic slots, wired into the shared BrandOS primitives.
michaelsinsurance.com01 · Michaels Navy
19 shades of Michaels Navy
Primary identity, navigation, and deep surfaces — anchored on the brand navy for trust and stability.
02 · Michaels Sky
19 shades of Michaels Sky
Accent for buttons, highlights, and CTAs — a light sky blue against the navy.
03 · Michaels Gray
19 shades of Michaels Gray
Navy-tinted neutral surfaces, dividers, and supporting body text.
04 · Semantic slots
Meaning over hue
Components consume semantic slots, never raw ramps. The hue can evolve; the meaning shouldn't.
- Token
--semantic-brand-primary- Class
bg-primary
- Token
--semantic-brand-accent- Class
bg-accent
- Token
--semantic-surface-1- Class
bg-base-100
- Token
--semantic-content-primary- Class
text-base-content
- Token
--semantic-status-success- Class
text-success
- Token
--semantic-status-warning- Class
text-warning
- Token
--semantic-status-error- Class
text-error
05 · Typography
Source Sans 3 on display · Source Sans 3 for everything else
Heading and body families are profile tokens, not app-level font aliases.
--brandOS-font-heading- H1 · DisplayThe system in practice
- H2 · Section78 brands, one system
- H3 · CardProfile contract
--brandOS-font-body- LedeA clear, generous opening that orients the reader fast.
- BodyStandard paragraph text. The quick brown fox jumps over the lazy dog.
- CaptionSmall print, footnotes, and metadata.
06 · Primitive check
Same components, both modes
One mockup, one set of components, data-theme flips every token in unison.
07 · Imagery rules
How Michaels Insurance looks at the world
- 01
Show real families, homes, vehicles, and local business owners over generic stock insurance imagery.
- 02
Pair the deep navy with sky-blue accents and clean neutrals; use sky blue for buttons and positive signals.
- 03
Keep layouts clear and reassuring so the navy-forward identity reads as trustworthy and dependable.
08 · Example uses
Where Michaels Insurance shows up
Surfaces where this brand carries weight in production.
09 · CDN target
Drop in anywhere
Three lines and an attribute, the whole Michaels Insurance Services brand renders from CDN.
<link rel="stylesheet" href="https://brand.snyder.tech/cdn/latest/themes/global-tokens.css" />
<link rel="stylesheet" href="https://brand.snyder.tech/cdn/latest/themes/mis-brand.css" />
<script type="module" src="https://brand.snyder.tech/cdn/latest/index.js"></script>
<html data-brand="mis" data-theme="light">