Alexander Labs
An applied-research studio building experimental products and forward-leaning technology spikes.
Alexander Labs
3 ramps · 57 tokenised swatches · 7 semantic slots, wired into the shared BrandOS primitives.
alexanderlabs.ai01 · Alexander Teal
19 shades of Alexander Teal
Primary identity, calm authority, and grounding lab surface tones.
02 · Alexander Lime
19 shades of Alexander Lime
Highlights, energy, and confident accent moments.
03 · Alexander Gray
19 shades of Alexander Gray
Neutral surfaces, dividers, and muted text.
04 · Semantic slots
Meaning over hue
Components consume semantic slots, never raw ramps. The hue can evolve; the meaning shouldn't.
- Token
--semantic-brand-primary- Class
bg-primary
- Token
--semantic-brand-accent- Class
bg-accent
- Token
--semantic-surface-1- Class
bg-base-100
- Token
--semantic-content-primary- Class
text-base-content
- Token
--semantic-status-success- Class
text-success
- Token
--semantic-status-warning- Class
text-warning
- Token
--semantic-status-error- Class
text-error
05 · Typography
Electrolize on display · Poppins for everything else
Heading and body families are profile tokens, not app-level font aliases.
--brandOS-font-heading- H1 · DisplayThe system in practice
- H2 · Section78 brands, one system
- H3 · CardProfile contract
--brandOS-font-body- LedeA clear, generous opening that orients the reader fast.
- BodyStandard paragraph text. The quick brown fox jumps over the lazy dog.
- CaptionSmall print, footnotes, and metadata.
06 · Primitive check
Same components, both modes
One mockup, one set of components, data-theme flips every token in unison.
07 · Imagery rules
How Alexander looks at the world
- 01
Lean into research artefacts, lab benches, and product prototypes, show work in progress, not finished marketing gloss.
- 02
Use lime as a deliberate punctuation against teal, never as the primary surface.
- 03
Prefer crisp diagrams and instrument-driven UI over abstract decoration.
08 · Example uses
Where Alexander shows up
Surfaces where this brand carries weight in production.
09 · CDN target
Drop in anywhere
Three lines and an attribute, the whole Alexander Labs brand renders from CDN.
<link rel="stylesheet" href="https://brand.snyder.tech/cdn/latest/themes/global-tokens.css" />
<link rel="stylesheet" href="https://brand.snyder.tech/cdn/latest/themes/alexander-brand.css" />
<script type="module" src="https://brand.snyder.tech/cdn/latest/index.js"></script>
<html data-brand="alexander" data-theme="light">