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Changelog v1.4
Home / Brand Profiles · Tenant 05

Alexander Labs

An applied-research brand for experimental products, lab work, and forward-leaning technology spikes.

STABLE
Updated Jan 26 2026
BrandOS v1.4

Alexander Labs

4 ramps · 76 tokenised swatches · 6 semantic slots — wired into the shared BrandOS primitives.

alexanderlabs.ai
BRANDalexander
TOKEN@brandos/tokens/css/alexander
HEADINGElectrolize
BODYPoppins

01 · Alexander Teal

19 shades of Alexander Teal

Primary identity, calm authority, and grounding lab surface tones.

02 · Alexander Lime

19 shades of Alexander Lime

Highlights, energy, and confident accent moments.

03 · Alexander Red

19 shades of Alexander Red

Risk, exception, and destructive state vocabulary.

04 · Alexander Gray

19 shades of Alexander Gray

Neutral surfaces, dividers, and muted text.

05 · Semantic slots

Meaning over hue

Components consume semantic slots, never raw ramps. The hue can evolve; the meaning shouldn't.

Brand Primary Anchor identity & CTAs
Token
--semantic-brand-primary
Class
bg-primary
Brand Accent Highlights & accents
Token
--semantic-brand-accent
Class
bg-accent
Surface 1 Card surfaces & chrome
Token
--semantic-surface-1
Class
bg-base-100
Content Body & headings text
Token
--semantic-content-primary
Class
text-base-content
Success Positive & confirm states
Token
--semantic-status-success
Class
text-success
Error Destructive & error states
Token
--semantic-status-error
Class
text-error

06 · Typography

Electrolize on display · Poppins for everything else

Heading and body families are profile tokens, not app-level font aliases.

Heading --brandOS-font-heading
Aa
Electrolize The quick brown fox jumps over the lazy dog
ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789 & ! ? · —
  • H1 · Display The system in practice 48 / 56 · 800
  • H2 · Section 5 brands, one system 32 / 40 · 700
  • H3 · Card Profile contract 20 / 28 · 600
Body --brandOS-font-body
Aa
Poppins The quick brown fox jumps over the lazy dog
ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789 & ! ? · —
  • Lede A clear, generous opening that orients the reader fast. 20 / 30 · 500
  • Body Standard paragraph text. The quick brown fox jumps over the lazy dog. 16 / 24 · 400
  • Caption Small print, footnotes, and metadata. 13 / 20 · 500

07 · Primitive check

Same components, both modes

One mockup, one set of components — data-theme flips every token in unison.

Alexander Console Production · v2.4.0
Live
Tokens 247 +12
Sync 99.8% stable
Latency 42ms −8
primary action ⌘K
Brand audit coverage 72 / 100
Last run · 3 min ago
Alexander Console Production · v2.4.0
Live
Tokens 247 +12
Sync 99.8% stable
Latency 42ms −8
primary action ⌘K
Brand audit coverage 72 / 100
Last run · 3 min ago

08 · Imagery rules

How Alexander looks at the world

  1. 01

    Lean into research artefacts, lab benches, and product prototypes — show work in progress, not finished marketing gloss.

  2. 02

    Use lime as a deliberate punctuation against teal — never as the primary surface.

  3. 03

    Prefer crisp diagrams and instrument-driven UI over abstract decoration.

09 · Example uses

Where Alexander shows up

Surfaces where this brand carries weight in production.

01 Research dashboard
02 Lab experiment tracker
03 Prototype demo surface

10 · CDN target

Drop in anywhere

Three lines and an attribute — the whole Alexander Labs brand renders from CDN.

index.html 
<link rel="stylesheet" href="https://brand.snyder.tech/cdn/latest/themes/global-tokens.css" />
<link rel="stylesheet" href="https://brand.snyder.tech/cdn/latest/themes/alexander-brand.css" />
<script type="module" src="https://brand.snyder.tech/cdn/latest/index.js"></script>
<html data-brand="alexander" data-theme="light">