LJM Builders
A construction and building firm delivering ground-up projects and renovations for commercial and residential clients.
LJM Builders
3 ramps · 57 tokenised swatches · 7 semantic slots, wired into the shared BrandOS primitives.
ljmbuilders.com01 · LJM Yellow
19 shades of LJM Yellow
Primary identity, command affordances, and emphasis, safety-yellow ramp (#FFD43D) [derived]
02 · LJM Gold
19 shades of LJM Gold
Accent, deeper gold ramp (#C7A119) for contrast and links [derived]
03 · LJM Gray
19 shades of LJM Gray
Neutral surfaces, text, and borders [derived]
04 · Semantic slots
Meaning over hue
Components consume semantic slots, never raw ramps. The hue can evolve; the meaning shouldn't.
- Token
--semantic-brand-primary- Class
bg-primary
- Token
--semantic-brand-accent- Class
bg-accent
- Token
--semantic-surface-1- Class
bg-base-100
- Token
--semantic-content-primary- Class
text-base-content
- Token
--semantic-status-success- Class
text-success
- Token
--semantic-status-warning- Class
text-warning
- Token
--semantic-status-error- Class
text-error
05 · Typography
Arimo on display · Chivo for everything else
Heading and body families are profile tokens, not app-level font aliases.
--brandOS-font-heading- H1 · DisplayThe system in practice
- H2 · Section78 brands, one system
- H3 · CardProfile contract
--brandOS-font-body- LedeA clear, generous opening that orients the reader fast.
- BodyStandard paragraph text. The quick brown fox jumps over the lazy dog.
- CaptionSmall print, footnotes, and metadata.
06 · Primitive check
Same components, both modes
One mockup, one set of components, data-theme flips every token in unison.
07 · Imagery rules
How LJM Builders looks at the world
- 01
Lead with the bold safety-yellow for identity and key actions, always pairing it with dark text or surfaces for legible contrast.
- 02
Use the deeper gold as a supporting accent and for links, where bright yellow would be too low-contrast.
- 03
Keep neutral-gray surfaces clean and industrial so the yellow reads as a confident, high-visibility builder mark.
08 · Example uses
Where LJM Builders shows up
Surfaces where this brand carries weight in production.
09 · CDN target
Drop in anywhere
Three lines and an attribute, the whole LJM Builders brand renders from CDN.
<link rel="stylesheet" href="https://brand.snyder.tech/cdn/latest/themes/global-tokens.css" />
<link rel="stylesheet" href="https://brand.snyder.tech/cdn/latest/themes/ljm-brand.css" />
<script type="module" src="https://brand.snyder.tech/cdn/latest/index.js"></script>
<html data-brand="ljm" data-theme="light">