JLU
A professional services practice offering advisory and consulting support tailored to each client.
JLU
3 ramps · 57 tokenised swatches · 7 semantic slots, wired into the shared BrandOS primitives.
jluhrich.com01 · JLU Navy
19 shades of JLU Navy
Primary identity, deep navy ramp (#001C51) [derived]
02 · JLU Coral
19 shades of JLU Coral
Accent identity, warm coral ramp (#D6504F) [derived]
03 · JLU Gray
19 shades of JLU Gray
Neutral surfaces, text, and borders [derived]
04 · Semantic slots
Meaning over hue
Components consume semantic slots, never raw ramps. The hue can evolve; the meaning shouldn't.
- Token
--semantic-brand-primary- Class
bg-primary
- Token
--semantic-brand-accent- Class
bg-accent
- Token
--semantic-surface-1- Class
bg-base-100
- Token
--semantic-content-primary- Class
text-base-content
- Token
--semantic-status-success- Class
text-success
- Token
--semantic-status-warning- Class
text-warning
- Token
--semantic-status-error- Class
text-error
05 · Typography
Archivo Black on display · Inter for everything else
Heading and body families are profile tokens, not app-level font aliases.
--brandOS-font-heading- H1 · DisplayThe system in practice
- H2 · Section78 brands, one system
- H3 · CardProfile contract
--brandOS-font-body- LedeA clear, generous opening that orients the reader fast.
- BodyStandard paragraph text. The quick brown fox jumps over the lazy dog.
- CaptionSmall print, footnotes, and metadata.
06 · Primitive check
Same components, both modes
One mockup, one set of components, data-theme flips every token in unison.
07 · Imagery rules
How JLU looks at the world
- 01
Lead with deep-navy surfaces and reserve coral for a single, intentional point of emphasis, never as a flood fill.
- 02
Pair the heavy Archivo Black display weight with calm Inter body copy; let typographic contrast carry the hierarchy.
- 03
Keep layouts editorial and generously spaced, with the JLU mark anchoring the composition.
08 · Example uses
Where JLU shows up
Surfaces where this brand carries weight in production.
09 · CDN target
Drop in anywhere
Three lines and an attribute, the whole JLU brand renders from CDN.
<link rel="stylesheet" href="https://brand.snyder.tech/cdn/latest/themes/global-tokens.css" />
<link rel="stylesheet" href="https://brand.snyder.tech/cdn/latest/themes/jlu-brand.css" />
<script type="module" src="https://brand.snyder.tech/cdn/latest/index.js"></script>
<html data-brand="jlu" data-theme="light">