National Museum of Industrial History
Smithsonian Affiliate museum in Bethlehem, Pennsylvania, chronicling America's industrial history and innovation.
National Museum of Industrial History
2 ramps · 38 tokenised swatches · 7 semantic slots, wired into the shared BrandOS primitives.
nmih.org01 · NMIH Red
19 shades of NMIH Red
Primary identity, CTAs, and interactive affordances inspired by industrial steel and fire
02 · NMIH Warm Gray
19 shades of NMIH Warm Gray
Neutral surfaces, text, and borders with a warm undertone
03 · Semantic slots
Meaning over hue
Components consume semantic slots, never raw ramps. The hue can evolve; the meaning shouldn't.
- Token
--semantic-brand-primary- Class
bg-primary
- Token
--semantic-brand-accent- Class
bg-accent
- Token
--semantic-surface-1- Class
bg-base-100
- Token
--semantic-content-primary- Class
text-base-content
- Token
--semantic-status-success- Class
text-success
- Token
--semantic-status-warning- Class
text-warning
- Token
--semantic-status-error- Class
text-error
04 · Typography
Montserrat on display · Open Sans for everything else
Heading and body families are profile tokens, not app-level font aliases.
--brandOS-font-heading- H1 · DisplayThe system in practice
- H2 · Section78 brands, one system
- H3 · CardProfile contract
--brandOS-font-body- LedeA clear, generous opening that orients the reader fast.
- BodyStandard paragraph text. The quick brown fox jumps over the lazy dog.
- CaptionSmall print, footnotes, and metadata.
05 · Primitive check
Same components, both modes
One mockup, one set of components, data-theme flips every token in unison.
06 · Imagery rules
How NMIH looks at the world
- 01
Use dark brick-red (#B33C21 to #97351F) backgrounds with industrial gear and metalwork patterns at low opacity for login and hero surfaces.
- 02
The NMIH mark is a gear/cog in orange-red (#D44727), gold (#F7BE68) appears as a warm accent for highlights and secondary elements.
- 03
Imagery should convey America's industrial heritage, Bethlehem Steel artifacts, factory equipment, historic workers, and the SteelStacks campus.
07 · Example uses
Where NMIH shows up
Surfaces where this brand carries weight in production.
08 · CDN target
Drop in anywhere
Three lines and an attribute, the whole National Museum of Industrial History brand renders from CDN.
<link rel="stylesheet" href="https://brand.snyder.tech/cdn/latest/themes/global-tokens.css" />
<link rel="stylesheet" href="https://brand.snyder.tech/cdn/latest/themes/nmih-brand.css" />
<script type="module" src="https://brand.snyder.tech/cdn/latest/index.js"></script>
<html data-brand="nmih" data-theme="light">