Visual identity

2023 CWS Family Trust

The 2023 CWS Family Trust, a South Dakota directed trust and long-term holder of the family’s interests.

cws.family

Light surfacePrimary wordmark

Dark surfaceApproved dark artwork

Compact identity

Favicon scale

compactLogo

16px

32px

48px

Dark

Semantic system

Brand colour

data-brand

PrimaryIdentitySecondarySupportAccentHighlightNeutralContent

Brand ID: cwstrust
Token package: @brandos/tokens/css/cwstrust
Heading: Marcellus
Body: Source Serif 4

01.01 · Cwsfjord ramp

19 shades of Cwsfjord

Cwsfjord identity ramp generated from canonical cwstrust token data.

01.02 · Cwssage ramp

19 shades of Cwssage

Cwssage identity ramp generated from canonical cwstrust token data.

01.03 · Cwsstone ramp

19 shades of Cwsstone

Cwsstone identity ramp generated from canonical cwstrust token data.

01.04 · Semantic slots

Meaning over hue

Components consume semantic slots, never raw ramps. The hue can evolve; the meaning shouldn't.

Brand PrimaryAnchor identity & CTAs

Token: --semantic-brand-primary
Class: bg-primary

Brand AccentHighlights & accents

Token: --semantic-brand-accent
Class: bg-accent

Surface 1Card surfaces & chrome

Token: --semantic-surface-1
Class: bg-base-100

ContentBody & headings text

Token: --semantic-content-primary
Class: text-base-content

InformativeInformation & neutral cues

Token: --semantic-status-informative
Class: text-info

SuccessPositive & confirm states

Token: --semantic-status-success
Class: text-success

WarningCaution & warning states

Token: --semantic-status-warning
Class: text-warning

ErrorDestructive & error states

Token: --semantic-status-error
Class: text-error

02 · Typography

Marcellus on display · Source Serif 4 for everything else

Heading and body families resolve from the canonical effective specification and its font registry.

Heading typefaceMarcellus

--brandOS-font-heading

Display specimen

CWS Trust moves with purpose.

Family: Marcellus
Registry ID: marcellus
Primary use: Display and hierarchy

H1 · DisplayThe system in practice
H2 · Section106 brands, one system
H3 · CardProfile contract

Size: 4xl
Leading: Tight
Weight: Regular

Body typefaceSource Serif 4

--brandOS-font-body

Reading specimen

Clear systems make complex decisions feel simple, consistent, and unmistakably on brand.

Family: Source Serif 4
Registry ID: source-serif-4
Primary use: Reading and interface

LedeA clear, generous opening that orients the reader fast.
BodyStandard paragraph text. The quick brown fox jumps over the lazy dog.
CaptionSmall print, footnotes, and metadata.

Size: Base
Leading: Relaxed
Weight: Regular

03 · Effective specification

Registry-resolved visual contract

One resolved source for every visual rule

Version 1.1.0, effective 2026-09-28. Every rule below is generated from the canonical registry projection.

Resolution fingerprintThree-source effective identity

01Defaults: 1.0.0
02Brand: 1.1.0
03Content: rev d0c4f6e7

The content revision is a checksum of the authored specification. It changes whenever any rule changes, so two profiles with the same revision are guaranteed identical.

Authored Direct: 6
Inherited Shared: 0
Defaulted System: 6

Colour and accessible pairings

authored

Token usage, print values, gradients, accent discipline, and derived WCAG pairings.

29 resolved values

PrimaryBrand Primary

AccentBrand Accent

SurfaceSurface 1

ContentContent Primary

Brand gradientPrimary to accent

InfoStatus Informative

SuccessStatus Success

WarningStatus Warning

ErrorStatus Error

Usage guidance

Deep fjord teal-ink (--semantic-brand-primary) carries headings, rules, the mark and the wordmark on warm stone paper (--semantic-surface-1). It is the voice of every trust document.

Sage (--semantic-brand-accent) appears only in the core of the mark, the hairline rule under the name and at most one highlight per page. Never for body text, large fills or decoration.

The palette is ink, sage and stone. Do not add gold, brass or metallic effects; they belong to Bethlehem Capital and would blur the two identities on shared documents.

On the cws.family portal, stone paper carries every surface and fjord carries headings, navigation and primary actions. Sage marks state only (an election open, an opt-in confirmed, a draft ready for review); status colours always come from the global status tokens.

Set text on fjord or sage fills only with the matching -content token (--semantic-brand-primary-content, --semantic-brand-accent-content).

Technical details29 canonical values and registry paths

Accent Token Refs 0: --semantic-brand-primaryColors · Accent token refs · #1
Accent Token Refs 1: --semantic-brand-accentColors · Accent token refs · #2
Body Surface Token Ref: --semantic-surface-1Colors · Body surface token ref
Body Text Token Ref: --semantic-content-primaryColors · Body text token ref
Groups Colors Gradients: No additional entriesColors · Gradients
Enforceable: NoColors · Guidance · #1 · Enforceable
Id: fjord-carries-the-pageColors · Guidance · #1 · Id
Text: Deep fjord teal-ink (--semantic-brand-primary) carries headings, rules, the mark and the wordmark on warm stone paper (--semantic-surface-1). It is the voice of every trust document.Colors · Guidance · #1 · Text
Enforceable: NoColors · Guidance · #2 · Enforceable
Id: sage-sparinglyColors · Guidance · #2 · Id
Text: Sage (--semantic-brand-accent) appears only in the core of the mark, the hairline rule under the name and at most one highlight per page. Never for body text, large fills or decoration.Colors · Guidance · #2 · Text
Enforceable: NoColors · Guidance · #3 · Enforceable
Id: no-metallicsColors · Guidance · #3 · Id
Text: The palette is ink, sage and stone. Do not add gold, brass or metallic effects; they belong to Bethlehem Capital and would blur the two identities on shared documents.Colors · Guidance · #3 · Text
Enforceable: NoColors · Guidance · #4 · Enforceable
Id: surface-portalColors · Guidance · #4 · Id
Text: On the cws.family portal, stone paper carries every surface and fjord carries headings, navigation and primary actions. Sage marks state only (an election open, an opt-in confirmed, a draft ready for review); status colours always come from the global status tokens.Colors · Guidance · #4 · Text
Enforceable: NoColors · Guidance · #5 · Enforceable
Id: text-on-fillsColors · Guidance · #5 · Id
Text: Set text on fjord or sage fills only with the matching -content token (--semantic-brand-primary-content, --semantic-brand-accent-content).Colors · Guidance · #5 · Text
Groups Colors Print Values: No additional entriesColors · Print values
Content Token Ref: --semantic-status-error-contentColors · Status · Error · Content token ref
Token Ref: --semantic-status-errorColors · Status · Error · Token ref
Content Token Ref: --semantic-status-informative-contentColors · Status · Informative · Content token ref
Token Ref: --semantic-status-informativeColors · Status · Informative · Token ref
Content Token Ref: --semantic-status-success-contentColors · Status · Success · Content token ref
Token Ref: --semantic-status-successColors · Status · Success · Token ref
Content Token Ref: --semantic-status-warning-contentColors · Status · Warning · Content token ref
Token Ref: --semantic-status-warningColors · Status · Warning · Token ref

Typography

authored

Font roles, the base type ladder, and sparse responsive overrides.

25 resolved values

Canonical hierarchy

A distinct voice, built to scale.

The quick brown fox jumps over the lazy dog. Clear typography gives every branded surface a recognisable rhythm.

Caption and supporting metadata remain readable at compact sizes.

HeadingMarcellus

Text 4xl2.5–4rem

BodySource Serif 4

Text Base0.875–1rem

MetaJost

Text Sm0.75–0.875rem

The base hierarchy scales without brand-specific overrides.

Technical details25 canonical values and registry paths

Font Id: marcellusTypography · Base ladder · #1 · Font id
Id: headingTypography · Base ladder · #1 · Id
Line Height Token Ref: --brandOS-leading-tightTypography · Base ladder · #1 · Line height token ref
Size Token Ref: --brandOS-text-4xlTypography · Base ladder · #1 · Size token ref
Weight Token Ref: --brandOS-font-weight-regularTypography · Base ladder · #1 · Weight token ref
Font Id: source-serif-4Typography · Base ladder · #2 · Font id
Id: bodyTypography · Base ladder · #2 · Id
Line Height Token Ref: --brandOS-leading-relaxedTypography · Base ladder · #2 · Line height token ref
Size Token Ref: --brandOS-text-baseTypography · Base ladder · #2 · Size token ref
Weight Token Ref: --brandOS-font-weight-regularTypography · Base ladder · #2 · Weight token ref
Font Id: jostTypography · Base ladder · #3 · Font id
Id: metaTypography · Base ladder · #3 · Id
Line Height Token Ref: --brandOS-leading-normalTypography · Base ladder · #3 · Line height token ref
Size Token Ref: --brandOS-text-smTypography · Base ladder · #3 · Size token ref
Weight Token Ref: --brandOS-font-weight-mediumTypography · Base ladder · #3 · Weight token ref
Enforceable: NoTypography · Guidance · #1 · Enforceable
Id: inscriptional-titlesTypography · Guidance · #1 · Id
Text: Marcellus sets document titles and schedule headings at display size only. It is a single-weight titling face: never for paragraphs, tables or controls.Typography · Guidance · #1 · Text
Enforceable: NoTypography · Guidance · #2 · Enforceable
Id: serif-for-readingTypography · Guidance · #2 · Id
Text: Source Serif 4 carries agreement text, schedules, memoranda and tables, using tabular lining figures for amounts.Typography · Guidance · #2 · Text
Enforceable: NoTypography · Guidance · #3 · Enforceable
Id: tracked-labelsTypography · Guidance · #3 · Id
Text: Jost is for small tracked capitals only: kickers, descriptors, footers, page numbers and form labels.Typography · Guidance · #3 · Text
Groups Typography Responsive Overrides: No additional entriesTypography · Responsive overrides

Logo usage

authored

Clear space, minimum sizes, prohibited uses, and approved lockups.

35 resolved values

Clear space: Space 4

Full lockup (cwstrust-logo): arches on a shared foundation beside the Marcellus name, sage rule and Jost descriptor180px minimum

Arches tile alone (brand-favicons/cwstrust) for favicons, document footers and avatars16px minimum

Compact lockup (cwstrust-logo-compact): arches over the tracked name, for portal headers under 240px, mobile app bars and email headers120px minimum

Round seal (cwstrust-seal) for trustee resolutions, certificates and closing binders72px minimum

Do not stretch, skew, rotate, outline or add effects to a registered mark.

Do not retypeset the name, descriptor or seal ring in a live font; always use the outlined registered artwork.

Do not add crests, laurels, stars, frames or metallic finishes to the mark or the seal.

Technical details35 canonical values and registry paths

Clear Space Token Ref: --brandOS-space-4Logos · Clear space token ref
Alignment: horizontalLogos · Co branding rules · #1 · Alignment
Enforceable: NoLogos · Co branding rules · #1 · Guidance · #1 · Enforceable
Id: parties-at-equal-weight-noteLogos · Co branding rules · #1 · Guidance · #1 · Id
Text: On agreements and schedules beside other parties (for example Bethlehem Capital or Glemser Foundation), each party appears in its own registered brand at matched optical height. Never restyle another party in this palette.Logos · Co branding rules · #1 · Guidance · #1 · Text
Id: parties-at-equal-weightLogos · Co branding rules · #1 · Id
Spacing Token Ref: --brandOS-space-6Logos · Co branding rules · #1 · Spacing token ref
Context: Full lockup (cwstrust-logo): arches on a shared foundation beside the Marcellus name, sage rule and Jost descriptorLogos · Minimum sizes · #1 · Context
Id: logoLogos · Minimum sizes · #1 · Id
Width Px: 180Logos · Minimum sizes · #1 · Width px
Context: Arches tile alone (brand-favicons/cwstrust) for favicons, document footers and avatarsLogos · Minimum sizes · #2 · Context
Id: faviconLogos · Minimum sizes · #2 · Id
Width Px: 16Logos · Minimum sizes · #2 · Width px
Context: Compact lockup (cwstrust-logo-compact): arches over the tracked name, for portal headers under 240px, mobile app bars and email headersLogos · Minimum sizes · #3 · Context
Id: logo-compactLogos · Minimum sizes · #3 · Id
Width Px: 120Logos · Minimum sizes · #3 · Width px
Context: Round seal (cwstrust-seal) for trustee resolutions, certificates and closing bindersLogos · Minimum sizes · #4 · Context
Id: sealLogos · Minimum sizes · #4 · Id
Width Px: 72Logos · Minimum sizes · #4 · Width px
Primary Asset Id: cwstrust-logo-inkLogos · Primary asset id
Enforceable: NoLogos · Prohibited uses · #1 · Enforceable
Id: do-not-distortLogos · Prohibited uses · #1 · Id
Text: Do not stretch, skew, rotate, outline or add effects to a registered mark.Logos · Prohibited uses · #1 · Text
Enforceable: NoLogos · Prohibited uses · #2 · Enforceable
Id: no-retypesetLogos · Prohibited uses · #2 · Id
Text: Do not retypeset the name, descriptor or seal ring in a live font; always use the outlined registered artwork.Logos · Prohibited uses · #2 · Text
Enforceable: NoLogos · Prohibited uses · #3 · Enforceable
Id: no-ornamentLogos · Prohibited uses · #3 · Id
Text: Do not add crests, laurels, stars, frames or metallic finishes to the mark or the seal.Logos · Prohibited uses · #3 · Text
Enforceable: NoLogos · Prohibited uses · #4 · Enforceable
Id: describe-the-mark-plainlyLogos · Prohibited uses · #4 · Id
Text: Describe the mark only as arches on a shared foundation. Do not attach a narrative or symbolism to it in copy.Logos · Prohibited uses · #4 · Text
Enforceable: NoLogos · Prohibited uses · #5 · Enforceable
Id: tone-matches-surfaceLogos · Prohibited uses · #5 · Id
Text: Use the dark artwork on light surfaces and the light artwork on dark surfaces; use the ink variants for single-colour print, fax and emboss.Logos · Prohibited uses · #5 · Text

Registered assets

defaulted

Canonical marks, imagery, and graphic assets referenced by stable identifiers.

2 resolved values

Primary lockupLight surface

Compact markApp scale

Dark surfaceApproved artwork

Technical details2 canonical values and registry paths

Groups Assets Approved Asset Ids: No additional entriesAssets · Approved asset ids
Groups Assets Guidance: No additional entriesAssets · Guidance

Responsive layout

defaulted

Breakpoint ranges, containers, grids, columns, and margins.

34 resolved values

Mobile0px+

Tablet640px+

Desktop1024px+

Margins and containers expand progressively while content order stays stable.

Technical details34 canonical values and registry paths

Columns: 4Responsive layout · Breakpoints · #1 · Columns
Grid Id: mobile-gridResponsive layout · Breakpoints · #1 · Grid id
Id: mobileResponsive layout · Breakpoints · #1 · Id
Margin Token Ref: --brandOS-space-4Responsive layout · Breakpoints · #1 · Margin token ref
Max Viewport Px: 639Responsive layout · Breakpoints · #1 · Max viewport px
Min Viewport Px: 0Responsive layout · Breakpoints · #1 · Min viewport px
Columns: 8Responsive layout · Breakpoints · #2 · Columns
Container Width Px: 960Responsive layout · Breakpoints · #2 · Container width px
Grid Id: tablet-gridResponsive layout · Breakpoints · #2 · Grid id
Id: tabletResponsive layout · Breakpoints · #2 · Id
Margin Token Ref: --brandOS-space-6Responsive layout · Breakpoints · #2 · Margin token ref
Max Viewport Px: 1023Responsive layout · Breakpoints · #2 · Max viewport px
Min Viewport Px: 640Responsive layout · Breakpoints · #2 · Min viewport px
Columns: 12Responsive layout · Breakpoints · #3 · Columns
Container Width Px: 1280Responsive layout · Breakpoints · #3 · Container width px
Grid Id: desktop-gridResponsive layout · Breakpoints · #3 · Grid id
Id: desktopResponsive layout · Breakpoints · #3 · Id
Margin Token Ref: --brandOS-space-8Responsive layout · Breakpoints · #3 · Margin token ref
Min Viewport Px: 1024Responsive layout · Breakpoints · #3 · Min viewport px
Columns: 4Responsive layout · Grids · #1 · Columns
Gutter Token Ref: --brandOS-space-4Responsive layout · Grids · #1 · Gutter token ref
Id: mobile-gridResponsive layout · Grids · #1 · Id
Margin Token Ref: --brandOS-space-4Responsive layout · Grids · #1 · Margin token ref
Columns: 8Responsive layout · Grids · #2 · Columns
Gutter Token Ref: --brandOS-space-5Responsive layout · Grids · #2 · Gutter token ref
Id: tablet-gridResponsive layout · Grids · #2 · Id
Margin Token Ref: --brandOS-space-6Responsive layout · Grids · #2 · Margin token ref
Columns: 12Responsive layout · Grids · #3 · Columns
Gutter Token Ref: --brandOS-space-6Responsive layout · Grids · #3 · Gutter token ref
Id: desktop-gridResponsive layout · Grids · #3 · Id
Margin Token Ref: --brandOS-space-8Responsive layout · Grids · #3 · Margin token ref
Enforceable: NoResponsive layout · Guidance · #1 · Enforceable
Id: content-first-responsiveResponsive layout · Guidance · #1 · Id
Text: Choose responsive changes from content pressure and the declared non-overlapping ranges.Responsive layout · Guidance · #1 · Text

Iconography

defaulted

Approved library, family, style, weight, licence, and custom exceptions.

12 resolved values

Family: Material Symbols
Style: Rounded
Weight: 400
Licence: Apache License 2.0

No custom icon exceptions. One visual language stays consistent.

Technical details12 canonical values and registry paths

Groups Iconography Custom Icon Asset Ids: No additional entriesIconography · Custom icon asset ids
Enforceable: NoIconography · Guidance · #1 · Enforceable
Id: icons-are-symbolsIconography · Guidance · #1 · Id
Text: Use the approved library for interface symbols; register custom brand marks as assets.Iconography · Guidance · #1 · Text
Family: Material SymbolsIconography · Library · Family
Id: material-symbols-roundedIconography · Library · Id
Name: Apache License 2.0Iconography · Library · License · Name
Reference: https://github.com/google/material-design-icons/blob/master/LICENSEIconography · Library · License · Reference
Spdx Id: Apache-2.0Iconography · Library · License · Spdx id
Source: https://fonts.google.com/iconsIconography · Library · Source
Style: RoundedIconography · Library · Style
Weight: 400Iconography · Library · Weight

Graphic systems

defaulted

Named visual systems and their registered asset and taxonomy references.

2 resolved values

Core SystemBrand

0 assets

Technical details2 canonical values and registry paths

Groups Graphics Systems: No additional entriesGraphics · Systems
Groups Graphics Taxonomies: No additional entriesGraphics · Taxonomies

Imagery direction

authored

Photography, product imagery, composition, subject, and treatment guidance.

11 resolved values

01 · Composition

Trust documents carry no photography. Use the mark, the seal and typographic structure only.

02 · Subject

The cws.family site may use approved family photographs, starting with Clyde W. Snyder fishing. Use them warm and unfiltered, never as a background under text.

03 · Treatment

Apply one repeatable crop, contrast, and surface treatment.

Technical details11 canonical values and registry paths

Groups Imagery Approved Asset Ids: No additional entriesImagery · Approved asset ids
Enforceable: NoImagery · Photography · #1 · Enforceable
Id: no-photography-in-documentsImagery · Photography · #1 · Id
Text: Trust documents carry no photography. Use the mark, the seal and typographic structure only.Imagery · Photography · #1 · Text
Enforceable: NoImagery · Photography · #2 · Enforceable
Id: family-photography-on-cws-familyImagery · Photography · #2 · Id
Text: The cws.family site may use approved family photographs, starting with Clyde W. Snyder fishing. Use them warm and unfiltered, never as a background under text.Imagery · Photography · #2 · Text
Enforceable: NoImagery · Photography · #3 · Enforceable
Id: fishing-line-languageImagery · Photography · #3 · Id
Text: Illustrations are hand-cut line drawings in fjord on stone with one sage element each: the cast arc, a bobber, flattened half-ripples on a flat waterline, reeds, a pontoon, a dock, a half sun. Never clip-art fish, hooks in mouths, targets, religious icons or three-generation symbolism.Imagery · Photography · #3 · Text
Groups Imagery Product Imagery: No additional entriesImagery · Product imagery

Shared components

defaulted

Shared component participation and bounded state-token overrides.

8 resolved values

CWS Trust interfaceShared system

FoundationActions and fields

04 states

Primary actionSecondary

Email addressname@company.com

Helper text follows the field.Valid

FeedbackStatus and content

Live

ApprovedIn reviewDraft

Brand-ready componentSemantic tokens control every state.

Next reviewIdentity system check

Aug 28

Registry coverageGoverned participation1

Button2 state overrides

Technical details8 canonical values and registry paths

Component Id: buttonComponents · Participation · #1 · Component id
Groups Components Participation 0 Guidance: No additional entriesComponents · Participation · #1 · Guidance
State: defaultComponents · Participation · #1 · State overrides · #1 · State
Token Ref: --semantic-brand-primaryComponents · Participation · #1 · State overrides · #1 · Token ref
Token Slot: backgroundComponents · Participation · #1 · State overrides · #1 · Token slot
State: defaultComponents · Participation · #1 · State overrides · #2 · State
Token Ref: --semantic-brand-primary-contentComponents · Participation · #1 · State overrides · #2 · Token ref
Token Slot: contentComponents · Participation · #1 · State overrides · #2 · Token slot

Data visualisation

defaulted

Categorical, sequential, and diverging palette intent derived from brand tokens.

10 resolved values

Categorical3 roles

Sequential2 steps

Diverging2 steps

Brand-derived colour intent supports comparison without changing the underlying data meaning.

Technical details10 canonical values and registry paths

Categorical Token Refs 0: --semantic-brand-primaryData visualization · Categorical token refs · #1
Categorical Token Refs 1: --semantic-brand-accentData visualization · Categorical token refs · #2
Categorical Token Refs 2: --semantic-status-informativeData visualization · Categorical token refs · #3
Diverging Token Refs 0: --semantic-status-errorData visualization · Diverging token refs · #1
Diverging Token Refs 1: --semantic-status-successData visualization · Diverging token refs · #2
Enforceable: NoData visualization · Guidance · #1 · Enforceable
Id: data-viz-contrastData visualization · Guidance · #1 · Id
Text: Use semantic token references whose labels, strokes, and fills remain distinguishable without colour alone.Data visualization · Guidance · #1 · Text
Sequential Token Refs 0: --semantic-surface-3Data visualization · Sequential token refs · #1
Sequential Token Refs 1: --semantic-brand-primaryData visualization · Sequential token refs · #2

Motion

authored

Governed motion variance, timing, easing, and reduced-motion expectations.

9 resolved values

Easing

Ease SmoothProgress over time, arrive gently, never snap

Duration scale

Duration Fast

Reduced-motion behavior is required.

Technical details9 canonical values and registry paths

Duration Token Refs 0: --brandOS-duration-fastMotion · Duration token refs · #1
Easing Token Refs 0: --brandOS-ease-smoothMotion · Easing token refs · #1
Enforceable: NoMotion · Guidance · #1 · Enforceable
Id: static-by-defaultMotion · Guidance · #1 · Id
Text: Trust documents are static. On cws.family, portal state changes use the fast duration.Motion · Guidance · #1 · Text
Enforceable: NoMotion · Guidance · #2 · Enforceable
Id: cast-onceMotion · Guidance · #2 · Id
Text: Site illustrations may draw once on entry: stroke draw-on, opacity and transform only, finishing within 1.4 seconds. A subtle ripple or bobber loop is allowed only on the hero while in view, and never under prefers-reduced-motion; no-JavaScript visitors see the finished art.Motion · Guidance · #2 · Text
Reduced Motion Required: YesMotion · Reduced motion required

Prose guidance

authored

Human-readable direction distributed with the effective visual specification.

9 resolved values

Working principlesClear direction for consistent decisions

Trust documents are for trustees, the trust company, attorneys, CPAs and counterparties under confidentiality. The identity may appear publicly on cws.family and partner sites (owner approval 2026-09-28); account, election, planning and administration views stay behind sign-in for family members and trust fiduciaries.

Human-readable guidance

Use the legal name "2023 CWS Family Trust" on first reference; do not expand or interpret the initials.

Human-readable guidance

On cws.family write warmly and plainly in the first-person plural (our family). Name Clyde W. Snyder when explaining the name; elsewhere keep the legal-name rule.

Human-readable guidance

Technical details9 canonical values and registry paths

Enforceable: NoProse guidance · #1 · Enforceable
Id: private-audienceProse guidance · #1 · Id
Text: Trust documents are for trustees, the trust company, attorneys, CPAs and counterparties under confidentiality. The identity may appear publicly on cws.family and partner sites (owner approval 2026-09-28); account, election, planning and administration views stay behind sign-in for family members and trust fiduciaries.Prose guidance · #1 · Text
Enforceable: NoProse guidance · #2 · Enforceable
Id: legal-nameProse guidance · #2 · Id
Text: Use the legal name "2023 CWS Family Trust" on first reference; do not expand or interpret the initials.Prose guidance · #2 · Text
Enforceable: NoProse guidance · #3 · Enforceable
Id: family-voiceProse guidance · #3 · Id
Text: On cws.family write warmly and plainly in the first-person plural (our family). Name Clyde W. Snyder when explaining the name; elsewhere keep the legal-name rule.Prose guidance · #3 · Text

04 · Accessibility

Verified accessible pairings

Live specimens rendered from canonical foreground and background tokens.

14 verified

Contrast5.61:1

AA text

Foreground--semantic-brand-accent-contentSurface--semantic-brand-accent

Standard text: AA passAAA fail
Large text: AA passAAA pass

Contrast13.21:1

AAA text

Foreground--semantic-brand-primary-contentSurface--semantic-brand-primary

Standard text: AA passAAA pass
Large text: AA passAAA pass

Contrast9.26:1

AAA text

Foreground--semantic-brand-secondary-contentSurface--semantic-brand-secondary

Standard text: AA passAAA pass
Large text: AA passAAA pass

Contrast18.24:1

AAA text

Foreground--semantic-neutral-contentSurface--semantic-neutral-base

Standard text: AA passAAA pass
Large text: AA passAAA pass

Contrast7.19:1

AAA text

Foreground--semantic-status-error-contentSurface--semantic-status-error

Standard text: AA passAAA pass
Large text: AA passAAA pass

Contrast7.34:1

AAA text

Foreground--semantic-status-informative-contentSurface--semantic-status-informative

Standard text: AA passAAA pass
Large text: AA passAAA pass

Contrast7.60:1

AAA text

Foreground--semantic-status-success-contentSurface--semantic-status-success

Standard text: AA passAAA pass
Large text: AA passAAA pass

Contrast7.24:1

AAA text

Foreground--semantic-status-warning-contentSurface--semantic-status-warning

Standard text: AA passAAA pass
Large text: AA passAAA pass

Contrast5.69:1

AA text

Foreground--semantic-content-mutedSurface--semantic-surface-1

Standard text: AA passAAA fail
Large text: AA passAAA pass

Contrast18.24:1

AAA text

Foreground--semantic-content-primarySurface--semantic-surface-1

Standard text: AA passAAA pass
Large text: AA passAAA pass

Contrast5.34:1

AA text

Foreground--semantic-content-mutedSurface--semantic-surface-2

Standard text: AA passAAA fail
Large text: AA passAAA pass

Contrast16.91:1

AAA text

Foreground--semantic-content-primarySurface--semantic-surface-2

Standard text: AA passAAA pass
Large text: AA passAAA pass

Contrast4.98:1

AA text

Foreground--semantic-content-mutedSurface--semantic-surface-3

Standard text: AA passAAA fail
Large text: AA passAAA pass

Contrast15.26:1

AAA text

Foreground--semantic-content-primarySurface--semantic-surface-3

Standard text: AA passAAA pass
Large text: AA passAAA pass

05 · Example uses

Where CWS Trust shows up

Real interface patterns shaped by the same identity, semantic tokens and typography defined in this profile.

03Application
surfaces

06 · Delivery

Drop in anywhere

Three lines and an attribute, the whole 2023 CWS Family Trust brand renders from CDN.

01
LoadGlobal tokens
02
ThemeCWS Trust
03
RenderEvery component

index.htmlComplete CDN setupHTMLVersion pinned

<link rel="stylesheet" href="https://brand.snyder.tech/cdn/0.44.6/themes/global-tokens.css" />
<link rel="stylesheet" href="https://brand.snyder.tech/cdn/0.44.6/themes/cwstrust-brand.css" />
<script type="module" src="https://brand.snyder.tech/cdn/0.44.6/index.js"></script>
<html data-brand="cwstrust" data-theme="light">

Registered assets

10 immutable assets

Pinned artwork for stable delivery. Themeable -ink follows the active theme, while -light and -dark variants preserve exported colour.

Release: v0.44.6
Integrity: 10/10
Payload: 90 KB

01 · Faviconcwstrust.svgsingle artwork468 BVerified
02 · Logocwstrust-logo-compact-dark.svgdark artwork6.5 KBVerified
03 · Logocwstrust-logo-compact-ink.svgink artwork6.5 KBVerified
04 · Logocwstrust-logo-compact-light.svglight artwork6.5 KBVerified
05 · Logocwstrust-logo-dark.svgdark artwork13 KBVerified
06 · Logocwstrust-logo-ink.svgink artwork13 KBVerified
07 · Logocwstrust-logo-light.svglight artwork13 KBVerified
08 · Logocwstrust-seal-dark.svgdark artwork11 KBVerified
09 · Logocwstrust-seal-ink.svgink artwork11 KBVerified
10 · Logocwstrust-seal-light.svglight artwork11 KBVerified

brand-mark.inkRecommended themeable markTypeScriptVersion pinned

// Recommended, themeable: currentColor follows the theme when inlined
import CWSTrustMark from '@brandos/ui/assets/brand-logos/cwstrust-logo-compact-ink.svg?raw';
// Astro: <span set:html={Mark} />   ·   React (SVGR): import ...?react

Implementation libraryAlternative asset recipesImage, background and favicon patterns3 recipes

logo.htmlFixed artwork imageHTMLVersion pinned

<img
  src="https://brand.snyder.tech/cdn/0.44.6/assets/brand-logos/cwstrust-logo-compact-dark.svg"
  alt="2023 CWS Family Trust"
  loading="lazy"
  decoding="async"
/>

mark.cssCSS background recipeCSSVersion pinned

.cwstrust-mark {
  background-image: url("https://brand.snyder.tech/cdn/0.44.6/assets/brand-logos/cwstrust-logo-compact-dark.svg");
  background-repeat: no-repeat;
  background-size: contain;
}

favicon.htmlBrowser favicon setupHTMLVersion pinned

<link rel="icon" type="image/svg+xml" href="https://brand.snyder.tech/cdn/0.44.6/assets/brand-favicons/cwstrust.svg" />

Registry evidenceVersioned asset manifestPaths, sizes and integrity hashesSHA-256

cwstrust-cdn-manifest.txtVersioned asset inventoryManifestVersion pinned

# favicon · 468 B
# sha256:0cb6fdf4765479604219666fd81169e189d3b7ed67dca2f3233f71c2369de887
https://brand.snyder.tech/cdn/0.44.6/assets/brand-favicons/cwstrust.svg

# logo · 6.5 KB
# sha256:d4f9a737172130a216eefa50710dcb3cfc2d58eefb69daee5cba66e5491cae84
https://brand.snyder.tech/cdn/0.44.6/assets/brand-logos/cwstrust-logo-compact-dark.svg

# logo · 6.5 KB
# sha256:4bd93170eba049e779a11ded2a0fa5e9226883adcf223d74c43ac2d83dcfde40
https://brand.snyder.tech/cdn/0.44.6/assets/brand-logos/cwstrust-logo-compact-ink.svg

# logo · 6.5 KB
# sha256:daa1da5e22e8664cd6d285040f501e8e4d22b0ff4d499b03dd6f93a1ee56a960
https://brand.snyder.tech/cdn/0.44.6/assets/brand-logos/cwstrust-logo-compact-light.svg

# logo · 13 KB
# sha256:02f2763542ce7b5feed6a4ead48e051868150f6fd53aad6fe4010794e06c267e
https://brand.snyder.tech/cdn/0.44.6/assets/brand-logos/cwstrust-logo-dark.svg

# logo · 13 KB
# sha256:0bc63ab06d414a7f9f58a8888682028a79723a1d21ba7b22364ee52611f2011a
https://brand.snyder.tech/cdn/0.44.6/assets/brand-logos/cwstrust-logo-ink.svg

# logo · 13 KB
# sha256:7ee046af294e46d6c212fb0348e45e83a744494f4a3d96bcdb098dfa16cf15c5
https://brand.snyder.tech/cdn/0.44.6/assets/brand-logos/cwstrust-logo-light.svg

# logo · 11 KB
# sha256:b13e99adc76d00373ade2673c24664b2599a3fc5f1187c0dbafe49d33ec03858
https://brand.snyder.tech/cdn/0.44.6/assets/brand-logos/cwstrust-seal-dark.svg

# logo · 11 KB
# sha256:a03b735c3818c5530a84ef0b39bfedda69609000ad8cedd07ed6c82c49b72d86
https://brand.snyder.tech/cdn/0.44.6/assets/brand-logos/cwstrust-seal-ink.svg

# logo · 11 KB
# sha256:045e5bd03d138c37a906387732e16b27dd4f52f0004867097a574b221438982a
https://brand.snyder.tech/cdn/0.44.6/assets/brand-logos/cwstrust-seal-light.svg

Machine-readable manifest.json, all brands in this version