Route 422 Business Advisor
A regional business publication connecting owners, leaders, and communities along the Route 422 corridor.
Route 422 Business Advisor
3 ramps · 57 tokenised swatches · 7 semantic slots, wired into the shared BrandOS primitives.
422bizmag.com01 · Route Purple
19 shades of Route Purple
Primary identity, navigation, buttons, and brand voice moments.
02 · Route Gray
19 shades of Route Gray
Neutral surfaces, body text, dividers, and muted states.
03 · Route Blue
19 shades of Route Blue
Accent, information signals, and secondary brand moments.
04 · Semantic slots
Meaning over hue
Components consume semantic slots, never raw ramps. The hue can evolve; the meaning shouldn't.
- Token
--semantic-brand-primary- Class
bg-primary
- Token
--semantic-brand-accent- Class
bg-accent
- Token
--semantic-surface-1- Class
bg-base-100
- Token
--semantic-content-primary- Class
text-base-content
- Token
--semantic-status-success- Class
text-success
- Token
--semantic-status-warning- Class
text-warning
- Token
--semantic-status-error- Class
text-error
05 · Typography
Lobster on display · Open Sans for everything else
Heading and body families are profile tokens, not app-level font aliases.
--brandOS-font-heading- H1 · DisplayThe system in practice
- H2 · Section78 brands, one system
- H3 · CardProfile contract
--brandOS-font-body- LedeA clear, generous opening that orients the reader fast.
- BodyStandard paragraph text. The quick brown fox jumps over the lazy dog.
- CaptionSmall print, footnotes, and metadata.
06 · Primitive check
Same components, both modes
One mockup, one set of components, data-theme flips every token in unison.
07 · Imagery rules
How Route 422 looks at the world
- 01
Use candid photography of local business owners, storefronts, and professional interactions along the Route 422 corridor.
- 02
Pair the purple brand color with clean white surfaces and editorial typography to convey authority without formality.
- 03
Show real people, real businesses, and real community outcomes, avoid generic stock imagery or abstract decorative visuals.
08 · Example uses
Where Route 422 shows up
Surfaces where this brand carries weight in production.
09 · CDN target
Drop in anywhere
Three lines and an attribute, the whole Route 422 Business Advisor brand renders from CDN.
<link rel="stylesheet" href="https://brand.snyder.tech/cdn/latest/themes/global-tokens.css" />
<link rel="stylesheet" href="https://brand.snyder.tech/cdn/latest/themes/r422ba-brand.css" />
<script type="module" src="https://brand.snyder.tech/cdn/latest/index.js"></script>
<html data-brand="r422ba" data-theme="light">