Brand
Changelogv1.4
Home/Brand Profiles · Tenant 40

First Generation

First Generation is a strategic marketing agency uniting video production, live events, and training programs.

STABLE
Updated Jan 26 2026
BrandOS v1.4

First Generation

3 ramps · 57 tokenised swatches · 7 semantic slots, wired into the shared BrandOS primitives.

firstgencom.com
BRANDfirstgen
TOKEN@brandos/tokens/css/firstgen
HEADINGMontserrat
BODYMontserrat

01 · First Gen Navy

19 shades of First Gen Navy

Primary identity, deep navy ramp (#032564)

02 · First Gen Lime

19 shades of First Gen Lime

Accent identity, lime ramp (#BED606)

03 · First Gen Gray

19 shades of First Gen Gray

Neutral surfaces, text, and borders

04 · Semantic slots

Meaning over hue

Components consume semantic slots, never raw ramps. The hue can evolve; the meaning shouldn't.

Brand PrimaryAnchor identity & CTAs
Token
--semantic-brand-primary
Class
bg-primary
Brand AccentHighlights & accents
Token
--semantic-brand-accent
Class
bg-accent
Surface 1Card surfaces & chrome
Token
--semantic-surface-1
Class
bg-base-100
ContentBody & headings text
Token
--semantic-content-primary
Class
text-base-content
SuccessPositive & confirm states
Token
--semantic-status-success
Class
text-success
WarningCaution & warning states
Token
--semantic-status-warning
Class
text-warning
ErrorDestructive & error states
Token
--semantic-status-error
Class
text-error

05 · Typography

Montserrat on display · Montserrat for everything else

Heading and body families are profile tokens, not app-level font aliases.

Heading--brandOS-font-heading
Aa
MontserratThe quick brown fox jumps over the lazy dog
ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz0123456789 & ! ? · —
  • H1 · DisplayThe system in practice48 / 56 · 800
  • H2 · Section78 brands, one system32 / 40 · 700
  • H3 · CardProfile contract20 / 28 · 600
Body--brandOS-font-body
Aa
MontserratThe quick brown fox jumps over the lazy dog
ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz0123456789 & ! ? · —
  • LedeA clear, generous opening that orients the reader fast.20 / 30 · 500
  • BodyStandard paragraph text. The quick brown fox jumps over the lazy dog.16 / 24 · 400
  • CaptionSmall print, footnotes, and metadata.13 / 20 · 500

06 · Primitive check

Same components, both modes

One mockup, one set of components, data-theme flips every token in unison.

First Gen ConsoleProduction · v2.4.0
Live
Tokens247+12
Sync99.8%stable
Latency42ms−8
primary action⌘K
Brand audit coverage72 / 100
Last run · 3 min ago
First Gen ConsoleProduction · v2.4.0
Live
Tokens247+12
Sync99.8%stable
Latency42ms−8
primary action⌘K
Brand audit coverage72 / 100
Last run · 3 min ago

07 · Imagery rules

How First Gen looks at the world

  1. 01

    Use deep navy (#032564) as the primary brand color for authority, trust, and 30+ years of established expertise.

  2. 02

    Pair navy with vivid lime (#BED606) accents to signal creative energy and modern, multimedia-driven work.

  3. 03

    Favor motion-led, production-quality visuals, video stills, live-event moments, studio craft, over static stock.

08 · Example uses

Where First Gen shows up

Surfaces where this brand carries weight in production.

01Video production showcase
02Live event console
03Learning solutions portal

09 · CDN target

Drop in anywhere

Three lines and an attribute, the whole First Generation brand renders from CDN.

index.html
<link rel="stylesheet" href="https://brand.snyder.tech/cdn/latest/themes/global-tokens.css" />
<link rel="stylesheet" href="https://brand.snyder.tech/cdn/latest/themes/firstgen-brand.css" />
<script type="module" src="https://brand.snyder.tech/cdn/latest/index.js"></script>
<html data-brand="firstgen" data-theme="light">