Logo

Guidelines for using the Snyder logo across all applications.

Primary Logo

Our logo is the most recognizable element of our brand. Use it consistently to build recognition and trust.

Snyder
On light backgrounds
Snyder
On dark backgrounds

Logo Variations

Snyder

Wordmark

Primary logo for most applications

S

Icon

For small spaces, favicons, and app icons

S Snyder

Lockup

Icon + wordmark combination

Clear Space

Always maintain adequate clear space around the logo. The minimum clear space is equal to the height of the "S" in Snyder on all sides.

Snyder

Minimum Size

Digital

Minimum width: 80px

Print

Minimum width: 25mm

Icon Only

Minimum size: 16px × 16px

Incorrect Usage

Snyder

Don't skew or distort

Snyder

Don't reduce opacity

Snyder

Don't add effects

Snyder

Don't place on busy backgrounds