Logo

Guidelines for using the Snyder logo across all applications.

Primary Logo

Our logo is the most recognizable element of our brand. Use it consistently to build recognition and trust.

On light backgrounds

On dark backgrounds

Logo Variations

SNYDER

Wordmark

Primary logo for most applications

Icon

For small spaces, favicons, and app icons

Lockup

Icon + wordmark combination

Clear Space

Always maintain adequate clear space around the logo. The minimum clear space is equal to the height of the "S" in Snyder on all sides.

Minimum Size

Digital

Minimum width: 160px

Print

Minimum width: 25mm

Icon Only

Minimum size: 1rem × 1rem

Incorrect Usage

Snyder

Don't skew, distort, or use lowercase letters.

SNYDER

Don't reduce opacity

SNYDER

Don't add effects

SNYDER

Don't place on busy backgrounds