Brand
Changelogv1.4
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Logo

Our mark is a single, deliberate glyph. Kept consistent, it travels everywhere our products and messages go.

STABLE
Updated Jan 26 2026
BrandOS v1.4

01 · The mark

logo.svg · 144 × 32Minimum width: 96px

02 · Variants

Three approved expressions

Use the one with the right contrast for your surface, don't invent a new one.

PrimaryOn white
svg ↓
ReversedOn dark
svg ↓
On primaryOn Baby Blue
svg ↓

03 · Clear space

Minimum breathing room

Clear space equals the height of the "S" in Snyder on all four sides. Protect it.

04 · Lockups

Three ways to sign your work

Reach for the full lockup by default. Use the glyph or wordmark alone only when space demands it.

Full lockupGlyph + wordmark · default
svg ↓
GlyphFavicon · icon · avatar
svg ↓
Snyder
WordmarkRed Hat Display 900
svg ↓

05 · Formats

Sized for every surface

Ship the SVG for screens and modern print; fall back to PNG only for tools that can't render SVG.

SVG
Vector · any size
Preferred for digital and modern print.
PNG
Raster · 1x / 2x / 3x
Fallback for legacy tools that can't render SVG.
96px
Digital minimum
Below this, reach for the favicon glyph.
25mm
Print minimum
Full lockup width, including clear space.

06 · Do & Don't

DoUse the mark on approved backgrounds.
Don'tRotate, skew, or distort the mark.
DoKeep the color palette monochromatic.
Don'tPlace the mark on busy or rainbow fills.