Visual identity
Phoenixville
The regional chamber of commerce connecting local businesses and advancing economic growth in the Phoenixville area.
Compact identity
Favicon scale
logoSvgSemantic system
Brand colour
data-brand- Brand ID
- phoenixville
- Token package
- @brandos/tokens/css/phoenixville
- Heading
- Roboto Slab
- Body
- Cabin
01.01 · Phoenixville Purple ramp
19 shades of Phoenixville Purple
Phoenixville Purple identity ramp generated from canonical phoenixville token data.
01.02 · Phoenixville Gray ramp
19 shades of Phoenixville Gray
Phoenixville Gray identity ramp generated from canonical phoenixville token data.
01.03 · Semantic slots
Meaning over hue
Components consume semantic slots, never raw ramps. The hue can evolve; the meaning shouldn't.
- Token
--semantic-brand-primary- Class
bg-primary
- Token
--semantic-brand-accent- Class
bg-accent
- Token
--semantic-surface-1- Class
bg-base-100
- Token
--semantic-content-primary- Class
text-base-content
- Token
--semantic-status-informative- Class
text-info
- Token
--semantic-status-success- Class
text-success
- Token
--semantic-status-warning- Class
text-warning
- Token
--semantic-status-error- Class
text-error
02 · Typography
Roboto Slab on display · Cabin for everything else
Heading and body families resolve from the canonical effective specification and its font registry.
--brandOS-font-headingPhoenixville moves with purpose.
- Family
- Roboto Slab
- Registry ID
- roboto-slab
- Primary use
- Display and hierarchy
- H1 · DisplayThe system in practice
- H2 · Section89 brands, one system
- H3 · CardProfile contract
- Size
- 4xl
- Leading
- Tight
- Weight
- Bold
--brandOS-font-bodyClear systems make complex decisions feel simple, consistent, and unmistakably on brand.
- Family
- Cabin
- Registry ID
- cabin
- Primary use
- Reading and interface
- LedeA clear, generous opening that orients the reader fast.
- BodyStandard paragraph text. The quick brown fox jumps over the lazy dog.
- CaptionSmall print, footnotes, and metadata.
- Size
- Base
- Leading
- Normal
- Weight
- Regular
03 · Effective specification
One resolved source for every visual rule
Version 1.0.0, effective . Every rule below is generated from the canonical registry projection.
- 01Defaults
- 1.0.0
- 02Brand
- 1.0.0
- 03Content
- 84a065b50adbe736cbd4bb91dbeecb7c7cfc57cbbb033ce55717ff51e0ecc439
- Inherited Shared
- 0
- Defaulted System
- 10
01Colour and accessible pairings
defaultedToken usage, print values, gradients, accent discipline, and derived WCAG pairings.
20 resolved values
Colour and accessible pairings
defaultedToken usage, print values, gradients, accent discipline, and derived WCAG pairings.
20 resolved valuesTechnical details20 canonical values and registry paths
- Accent Token Refs 0
- --semantic-brand-primary
groups.colors.accentTokenRefs[0] - Accent Token Refs 1
- --semantic-brand-accent
groups.colors.accentTokenRefs[1] - Body Surface Token Ref
- --semantic-surface-1
groups.colors.bodySurfaceTokenRef - Body Text Token Ref
- --semantic-content-primary
groups.colors.bodyTextTokenRef - Direction
- 135deg
groups.colors.gradients[0].direction - From Token Ref
- --semantic-brand-primary
groups.colors.gradients[0].fromTokenRef - Id
- brand-accent
groups.colors.gradients[0].id - To Token Ref
- --semantic-brand-accent
groups.colors.gradients[0].toTokenRef - Enforceable
- No
groups.colors.guidance[0].enforceable - Id
- accessible-color-use
groups.colors.guidance[0].id - Text
- Use canonical content pairs for text on semantic surfaces and status fills.
groups.colors.guidance[0].text - Groups Colors Print Values
- No additional entries
groups.colors.printValues - Content Token Ref
- --semantic-status-error-content
groups.colors.status.error.contentTokenRef - Token Ref
- --semantic-status-error
groups.colors.status.error.tokenRef - Content Token Ref
- --semantic-status-informative-content
groups.colors.status.informative.contentTokenRef - Token Ref
- --semantic-status-informative
groups.colors.status.informative.tokenRef - Content Token Ref
- --semantic-status-success-content
groups.colors.status.success.contentTokenRef - Token Ref
- --semantic-status-success
groups.colors.status.success.tokenRef - Content Token Ref
- --semantic-status-warning-content
groups.colors.status.warning.contentTokenRef - Token Ref
- --semantic-status-warning
groups.colors.status.warning.tokenRef
02Typography
Font roles, the base type ladder, and sparse responsive overrides.
12 resolved values
Typography
Font roles, the base type ladder, and sparse responsive overrides.
12 resolved valuesA distinct voice, built to scale.
The quick brown fox jumps over the lazy dog. Clear typography gives every branded surface a recognisable rhythm.
Caption and supporting metadata remain readable at compact sizes.The base hierarchy scales without brand-specific overrides.
Technical details12 canonical values and registry paths
- Font Id
- roboto-slab
groups.typography.baseLadder[0].fontId - Id
- heading
groups.typography.baseLadder[0].id - Line Height Token Ref
- --brandOS-leading-tight
groups.typography.baseLadder[0].lineHeightTokenRef - Size Token Ref
- --brandOS-text-4xl
groups.typography.baseLadder[0].sizeTokenRef - Weight Token Ref
- --brandOS-font-weight-bold
groups.typography.baseLadder[0].weightTokenRef - Font Id
- cabin
groups.typography.baseLadder[1].fontId - Id
- body
groups.typography.baseLadder[1].id - Line Height Token Ref
- --brandOS-leading-normal
groups.typography.baseLadder[1].lineHeightTokenRef - Size Token Ref
- --brandOS-text-base
groups.typography.baseLadder[1].sizeTokenRef - Weight Token Ref
- --brandOS-font-weight-regular
groups.typography.baseLadder[1].weightTokenRef - Groups Typography Guidance
- No additional entries
groups.typography.guidance - Groups Typography Responsive Overrides
- No additional entries
groups.typography.responsiveOverrides
03Logo usage
defaultedClear space, minimum sizes, prohibited uses, and approved lockups.
8 resolved values
Logo usage
defaultedClear space, minimum sizes, prohibited uses, and approved lockups.
8 resolved valuesClear space: Space 4
Technical details8 canonical values and registry paths
- Clear Space Token Ref
- --brandOS-space-4
groups.logos.clearSpaceTokenRef - Groups Logos Co Branding Rules
- No additional entries
groups.logos.coBrandingRules - Context
- Primary digital lockup
groups.logos.minimumSizes[0].context - Id
- digital-primary
groups.logos.minimumSizes[0].id - Width Px
- 120
groups.logos.minimumSizes[0].widthPx - Enforceable
- No
groups.logos.prohibitedUses[0].enforceable - Id
- do-not-distort
groups.logos.prohibitedUses[0].id - Text
- Do not stretch, skew, recolour, or otherwise distort a registered mark.
groups.logos.prohibitedUses[0].text
04Registered assets
defaultedCanonical marks, imagery, and graphic assets referenced by stable identifiers.
2 resolved values
Registered assets
defaultedCanonical marks, imagery, and graphic assets referenced by stable identifiers.
2 resolved valuesTechnical details2 canonical values and registry paths
- Groups Assets Approved Asset Ids
- No additional entries
groups.assets.approvedAssetIds - Groups Assets Guidance
- No additional entries
groups.assets.guidance
05Responsive layout
defaultedBreakpoint ranges, containers, grids, columns, and margins.
34 resolved values
Responsive layout
defaultedBreakpoint ranges, containers, grids, columns, and margins.
34 resolved valuesMargins and containers expand progressively while content order stays stable.
Technical details34 canonical values and registry paths
- Columns
- 4
groups.responsiveLayout.breakpoints[0].columns - Grid Id
- mobile-grid
groups.responsiveLayout.breakpoints[0].gridId - Id
- mobile
groups.responsiveLayout.breakpoints[0].id - Margin Token Ref
- --brandOS-space-4
groups.responsiveLayout.breakpoints[0].marginTokenRef - Max Viewport Px
- 639
groups.responsiveLayout.breakpoints[0].maxViewportPx - Min Viewport Px
- 0
groups.responsiveLayout.breakpoints[0].minViewportPx - Columns
- 8
groups.responsiveLayout.breakpoints[1].columns - Container Width Px
- 960
groups.responsiveLayout.breakpoints[1].containerWidthPx - Grid Id
- tablet-grid
groups.responsiveLayout.breakpoints[1].gridId - Id
- tablet
groups.responsiveLayout.breakpoints[1].id - Margin Token Ref
- --brandOS-space-6
groups.responsiveLayout.breakpoints[1].marginTokenRef - Max Viewport Px
- 1023
groups.responsiveLayout.breakpoints[1].maxViewportPx - Min Viewport Px
- 640
groups.responsiveLayout.breakpoints[1].minViewportPx - Columns
- 12
groups.responsiveLayout.breakpoints[2].columns - Container Width Px
- 1280
groups.responsiveLayout.breakpoints[2].containerWidthPx - Grid Id
- desktop-grid
groups.responsiveLayout.breakpoints[2].gridId - Id
- desktop
groups.responsiveLayout.breakpoints[2].id - Margin Token Ref
- --brandOS-space-8
groups.responsiveLayout.breakpoints[2].marginTokenRef - Min Viewport Px
- 1024
groups.responsiveLayout.breakpoints[2].minViewportPx - Columns
- 4
groups.responsiveLayout.grids[0].columns - Gutter Token Ref
- --brandOS-space-4
groups.responsiveLayout.grids[0].gutterTokenRef - Id
- mobile-grid
groups.responsiveLayout.grids[0].id - Margin Token Ref
- --brandOS-space-4
groups.responsiveLayout.grids[0].marginTokenRef - Columns
- 8
groups.responsiveLayout.grids[1].columns - Gutter Token Ref
- --brandOS-space-5
groups.responsiveLayout.grids[1].gutterTokenRef - Id
- tablet-grid
groups.responsiveLayout.grids[1].id - Margin Token Ref
- --brandOS-space-6
groups.responsiveLayout.grids[1].marginTokenRef - Columns
- 12
groups.responsiveLayout.grids[2].columns - Gutter Token Ref
- --brandOS-space-6
groups.responsiveLayout.grids[2].gutterTokenRef - Id
- desktop-grid
groups.responsiveLayout.grids[2].id - Margin Token Ref
- --brandOS-space-8
groups.responsiveLayout.grids[2].marginTokenRef - Enforceable
- No
groups.responsiveLayout.guidance[0].enforceable - Id
- content-first-responsive
groups.responsiveLayout.guidance[0].id - Text
- Choose responsive changes from content pressure and the declared non-overlapping ranges.
groups.responsiveLayout.guidance[0].text
06Iconography
defaultedApproved library, family, style, weight, licence, and custom exceptions.
12 resolved values
Iconography
defaultedApproved library, family, style, weight, licence, and custom exceptions.
12 resolved valuesTechnical details12 canonical values and registry paths
- Groups Iconography Custom Icon Asset Ids
- No additional entries
groups.iconography.customIconAssetIds - Enforceable
- No
groups.iconography.guidance[0].enforceable - Id
- icons-are-symbols
groups.iconography.guidance[0].id - Text
- Use the approved library for interface symbols; register custom brand marks as assets.
groups.iconography.guidance[0].text - Family
- Material Symbols
groups.iconography.library.family - Id
- material-symbols-rounded
groups.iconography.library.id - Name
- Apache License 2.0
groups.iconography.library.license.name - Reference
- https://github.com/google/material-design-icons/blob/master/LICENSE
groups.iconography.library.license.reference - Spdx Id
- Apache-2.0
groups.iconography.library.license.spdxId - Source
- https://fonts.google.com/icons
groups.iconography.library.source - Style
- Rounded
groups.iconography.library.style - Weight
- 400
groups.iconography.library.weight
07Graphic systems
defaultedNamed visual systems and their registered asset and taxonomy references.
2 resolved values
Graphic systems
defaultedNamed visual systems and their registered asset and taxonomy references.
2 resolved valuesTechnical details2 canonical values and registry paths
- Groups Graphics Systems
- No additional entries
groups.graphics.systems - Groups Graphics Taxonomies
- No additional entries
groups.graphics.taxonomies
08Imagery direction
Photography, product imagery, composition, subject, and treatment guidance.
11 resolved values
Imagery direction
Photography, product imagery, composition, subject, and treatment guidance.
11 resolved valuesUse candid photography of local business owners, chamber events, and Phoenixville community moments.
Pair the deep purple brand color with warm neutral surfaces and slab serif typography to convey civic authority.
Apply one repeatable crop, contrast, and surface treatment.
Technical details11 canonical values and registry paths
- Groups Imagery Approved Asset Ids
- No additional entries
groups.imagery.approvedAssetIds - Enforceable
- No
groups.imagery.photography[0].enforceable - Id
- imagery-01
groups.imagery.photography[0].id - Text
- Use candid photography of local business owners, chamber events, and Phoenixville community moments.
groups.imagery.photography[0].text - Enforceable
- No
groups.imagery.photography[1].enforceable - Id
- imagery-02
groups.imagery.photography[1].id - Text
- Pair the deep purple brand color with warm neutral surfaces and slab serif typography to convey civic authority.
groups.imagery.photography[1].text - Enforceable
- No
groups.imagery.photography[2].enforceable - Id
- imagery-03
groups.imagery.photography[2].id - Text
- Show real businesses, community gatherings, and regional pride, avoid abstract corporate stock imagery.
groups.imagery.photography[2].text - Groups Imagery Product Imagery
- No additional entries
groups.imagery.productImagery
09Shared components
defaultedShared component participation and bounded state-token overrides.
8 resolved values
Shared components
defaultedShared component participation and bounded state-token overrides.
8 resolved valuesTechnical details8 canonical values and registry paths
- Component Id
- button
groups.components.participation[0].componentId - Groups Components Participation 0 Guidance
- No additional entries
groups.components.participation[0].guidance - State
- default
groups.components.participation[0].stateOverrides[0].state - Token Ref
- --semantic-brand-primary
groups.components.participation[0].stateOverrides[0].tokenRef - Token Slot
- background
groups.components.participation[0].stateOverrides[0].tokenSlot - State
- default
groups.components.participation[0].stateOverrides[1].state - Token Ref
- --semantic-brand-primary-content
groups.components.participation[0].stateOverrides[1].tokenRef - Token Slot
- content
groups.components.participation[0].stateOverrides[1].tokenSlot
10Data visualisation
defaultedCategorical, sequential, and diverging palette intent derived from brand tokens.
10 resolved values
Data visualisation
defaultedCategorical, sequential, and diverging palette intent derived from brand tokens.
10 resolved valuesBrand-derived colour intent supports comparison without changing the underlying data meaning.
Technical details10 canonical values and registry paths
- Categorical Token Refs 0
- --semantic-brand-primary
groups.dataVisualization.categoricalTokenRefs[0] - Categorical Token Refs 1
- --semantic-brand-accent
groups.dataVisualization.categoricalTokenRefs[1] - Categorical Token Refs 2
- --semantic-status-informative
groups.dataVisualization.categoricalTokenRefs[2] - Diverging Token Refs 0
- --semantic-status-error
groups.dataVisualization.divergingTokenRefs[0] - Diverging Token Refs 1
- --semantic-status-success
groups.dataVisualization.divergingTokenRefs[1] - Enforceable
- No
groups.dataVisualization.guidance[0].enforceable - Id
- data-viz-contrast
groups.dataVisualization.guidance[0].id - Text
- Use semantic token references whose labels, strokes, and fills remain distinguishable without colour alone.
groups.dataVisualization.guidance[0].text - Sequential Token Refs 0
- --semantic-surface-3
groups.dataVisualization.sequentialTokenRefs[0] - Sequential Token Refs 1
- --semantic-brand-primary
groups.dataVisualization.sequentialTokenRefs[1]
11Motion
defaultedGoverned motion variance, timing, easing, and reduced-motion expectations.
5 resolved values
Motion
defaultedGoverned motion variance, timing, easing, and reduced-motion expectations.
5 resolved valuesReduced-motion behavior is required.
Technical details5 canonical values and registry paths
- Duration Token Refs 0
- --brandOS-duration-fast
groups.motion.durationTokenRefs[0] - Duration Token Refs 1
- --brandOS-duration-normal
groups.motion.durationTokenRefs[1] - Easing Token Refs 0
- --brandOS-ease-smooth
groups.motion.easingTokenRefs[0] - Groups Motion Guidance
- No additional entries
groups.motion.guidance - Reduced Motion Required
- Yes
groups.motion.reducedMotionRequired
12Prose guidance
defaultedHuman-readable direction distributed with the effective visual specification.
3 resolved values
Prose guidance
defaultedHuman-readable direction distributed with the effective visual specification.
3 resolved valuesAuthor visual guidance in the registry and regenerate every hosted and agent-readable projection.Human-readable guidance
Technical details3 canonical values and registry paths
- Enforceable
- No
groups.proseGuidance[0].enforceable - Id
- registry-first
groups.proseGuidance[0].id - Text
- Author visual guidance in the registry and regenerate every hosted and agent-readable projection.
groups.proseGuidance[0].text
04 · Accessibility
Verified accessible pairings
Live specimens rendered from canonical foreground and background tokens.
Readable by design.
--semantic-brand-accent-contentSurface--semantic-brand-accent- Standard text
- AA passAAA pass
- Large text
- AA passAAA pass
Readable by design.
--semantic-brand-primary-contentSurface--semantic-brand-primary- Standard text
- AA passAAA fail
- Large text
- AA passAAA pass
Readable by design.
--semantic-brand-secondary-contentSurface--semantic-brand-secondary- Standard text
- AA passAAA pass
- Large text
- AA passAAA pass
Readable by design.
--semantic-neutral-contentSurface--semantic-neutral-base- Standard text
- AA passAAA pass
- Large text
- AA passAAA pass
Readable by design.
--semantic-status-error-contentSurface--semantic-status-error- Standard text
- AA passAAA pass
- Large text
- AA passAAA pass
Readable by design.
--semantic-status-informative-contentSurface--semantic-status-informative- Standard text
- AA passAAA pass
- Large text
- AA passAAA pass
Readable by design.
--semantic-status-success-contentSurface--semantic-status-success- Standard text
- AA passAAA pass
- Large text
- AA passAAA pass
Readable by design.
--semantic-status-warning-contentSurface--semantic-status-warning- Standard text
- AA passAAA pass
- Large text
- AA passAAA pass
Readable by design.
--semantic-content-mutedSurface--semantic-surface-1- Standard text
- AA passAAA pass
- Large text
- AA passAAA pass
Readable by design.
--semantic-content-primarySurface--semantic-surface-1- Standard text
- AA passAAA pass
- Large text
- AA passAAA pass
Readable by design.
--semantic-content-mutedSurface--semantic-surface-2- Standard text
- AA passAAA pass
- Large text
- AA passAAA pass
Readable by design.
--semantic-content-primarySurface--semantic-surface-2- Standard text
- AA passAAA pass
- Large text
- AA passAAA pass
Readable by design.
--semantic-content-mutedSurface--semantic-surface-3- Standard text
- AA passAAA pass
- Large text
- AA passAAA pass
Readable by design.
--semantic-content-primarySurface--semantic-surface-3- Standard text
- AA passAAA pass
- Large text
- AA passAAA pass
05 · Example uses
Where Phoenixville shows up
Real interface patterns shaped by the same identity, semantic tokens and typography defined in this profile.
surfaces
06 · Delivery
Drop in anywhere
Three lines and an attribute, the whole Phoenixville brand renders from CDN.
- 01LoadGlobal tokens
- 02ThemePhoenixville
- 03RenderEvery component
7 immutable assets
Pinned artwork for stable delivery. Themeable -ink follows the active theme, while -light and -dark variants preserve exported colour.
- Release
- v0.43.3
- Integrity
- 7/7
- Payload
- 137 KB
- 01 · Faviconphoenixville-dark.svgdark artwork7.8 KBVerified
- 02 · Faviconphoenixville.svgsingle artwork7.8 KBVerified
- 03 · Faviconphoenixvillechamber.svgsingle artwork10 KBVerified
- 04 · Logophoenixville-logo-dark.svgdark artwork33 KBVerified
- 05 · Logophoenixville-logo-light.svglight artwork33 KBVerified
- 06 · Logophoenixvillechamber-logo-light.svglight artwork33 KBVerified
- 07 · Login Bgphoenixvillechamber-login-bg.svgsingle artwork12 KBVerified
Implementation libraryAlternative asset recipesImage, background and favicon patterns3 recipes
<img
src="https://brand.snyder.tech/cdn/0.43.3/assets/brand-logos/phoenixville-logo-dark.svg"
alt="Phoenixville"
loading="lazy"
decoding="async"
/>.phoenixville-mark {
background-image: url("https://brand.snyder.tech/cdn/0.43.3/assets/brand-logos/phoenixville-logo-dark.svg");
background-repeat: no-repeat;
background-size: contain;
}<link rel="icon" type="image/svg+xml" href="https://brand.snyder.tech/cdn/0.43.3/assets/brand-favicons/phoenixville.svg" />Registry evidenceVersioned asset manifestPaths, sizes and integrity hashesSHA-256
# favicon · 7.8 KB
# sha256:ac15f961c2a3f4ad2052088b90b1ed420e5ffa48a7d69e1ceef0edb91d21210e
https://brand.snyder.tech/cdn/0.43.3/assets/brand-favicons/phoenixville-dark.svg
# favicon · 7.8 KB
# sha256:044d3b5ad9dc11fa9b4f713a09f499927e7c269bf5331e762f7c72dcdd72dd37
https://brand.snyder.tech/cdn/0.43.3/assets/brand-favicons/phoenixville.svg
# favicon · 10 KB
# sha256:5bbbe91f24c518e2d182e11bd1c40bbdc893200f8935ab70ce2ade83cb58bdbb
https://brand.snyder.tech/cdn/0.43.3/assets/brand-favicons/phoenixvillechamber.svg
# logo · 33 KB
# sha256:1dd8af792055d6f05c29b290613c13bb9c519eb5257de529fa05cd4b563f22b2
https://brand.snyder.tech/cdn/0.43.3/assets/brand-logos/phoenixville-logo-dark.svg
# logo · 33 KB
# sha256:577ba0b020b4cda633c13b7165f859dff292945c9ed71d6025b43489deb22588
https://brand.snyder.tech/cdn/0.43.3/assets/brand-logos/phoenixville-logo-light.svg
# logo · 33 KB
# sha256:ce8073ab14146157db10c716afe609cfafff359af2f3ee92bb297fe289953d1f
https://brand.snyder.tech/cdn/0.43.3/assets/brand-logos/phoenixvillechamber-logo-light.svg
# login-bg · 12 KB
# sha256:19187bca3f399c222a5607b404317fa9e4220fb3d4b826ec66d632438416a239
https://brand.snyder.tech/cdn/0.43.3/assets/login-bg/phoenixvillechamber-login-bg.svg