Springboard Digital
Digital agency building bold products and brand experiences with a high-contrast, design-led approach.
Springboard Digital
2 ramps · 38 tokenised swatches · 7 semantic slots, wired into the shared BrandOS primitives.
springboarddigital.com01 · Springboard Charcoal
19 shades of Springboard Charcoal
Primary identity, surfaces, and dark-mode backgrounds derived from the brand charcoal anchor.
02 · Springboard Orange
19 shades of Springboard Orange
Accent affordances, CTAs, and high-energy brand moments.
03 · Semantic slots
Meaning over hue
Components consume semantic slots, never raw ramps. The hue can evolve; the meaning shouldn't.
- Token
--semantic-brand-primary- Class
bg-primary
- Token
--semantic-brand-accent- Class
bg-accent
- Token
--semantic-surface-1- Class
bg-base-100
- Token
--semantic-content-primary- Class
text-base-content
- Token
--semantic-status-success- Class
text-success
- Token
--semantic-status-warning- Class
text-warning
- Token
--semantic-status-error- Class
text-error
04 · Typography
Gordita on display · Gordita for everything else
Heading and body families are profile tokens, not app-level font aliases.
--brandOS-font-heading- H1 · DisplayThe system in practice
- H2 · Section78 brands, one system
- H3 · CardProfile contract
--brandOS-font-body- LedeA clear, generous opening that orients the reader fast.
- BodyStandard paragraph text. The quick brown fox jumps over the lazy dog.
- CaptionSmall print, footnotes, and metadata.
05 · Primitive check
Same components, both modes
One mockup, one set of components, data-theme flips every token in unison.
06 · Imagery rules
How Springboard looks at the world
- 01
Use high-contrast editorial photography with deep charcoal and off-white tones, avoid colorful stock imagery.
- 02
Orange accents should appear sparingly as punctuation: a CTA button, a highlighted stat, a progress indicator, never as a background fill.
- 03
Prefer architectural, product, and craft-of-work imagery that signals digital precision and modern craftsmanship.
07 · Example uses
Where Springboard shows up
Surfaces where this brand carries weight in production.
08 · CDN target
Drop in anywhere
Three lines and an attribute, the whole Springboard Digital brand renders from CDN.
<link rel="stylesheet" href="https://brand.snyder.tech/cdn/latest/themes/global-tokens.css" />
<link rel="stylesheet" href="https://brand.snyder.tech/cdn/latest/themes/springboard-brand.css" />
<script type="module" src="https://brand.snyder.tech/cdn/latest/index.js"></script>
<html data-brand="springboard" data-theme="light">