Visual identity

Ben Snyder

The personal brand of Ben Snyder, founder of Snyder Tech and Bethlehem Capital.

benpsnyder.com

Light surfacePrimary wordmark

Dark surfaceApproved dark artwork

Compact identity

Favicon scale

compactLogo

16px

32px

48px

Dark

Semantic system

Brand colour

data-brand

PrimaryIdentitySecondarySupportAccentHighlightNeutralContent

Brand ID: benpsnyder
Token package: @brandos/tokens/css/benpsnyder
Heading: Fraunces
Body: Inter Tight

01.01 · Bpsslate ramp

19 shades of Bpsslate

Bpsslate identity ramp generated from canonical benpsnyder token data.

01.02 · Bpsember ramp

19 shades of Bpsember

Bpsember identity ramp generated from canonical benpsnyder token data.

01.03 · Bpsgraphite ramp

19 shades of Bpsgraphite

Bpsgraphite identity ramp generated from canonical benpsnyder token data.

01.04 · Bps Gray ramp

19 shades of Bps Gray

Bps Gray identity ramp generated from canonical benpsnyder token data.

01.05 · Semantic slots

Meaning over hue

Components consume semantic slots, never raw ramps. The hue can evolve; the meaning shouldn't.

Brand PrimaryAnchor identity & CTAs

Token: --semantic-brand-primary
Class: bg-primary

Brand AccentHighlights & accents

Token: --semantic-brand-accent
Class: bg-accent

Surface 1Card surfaces & chrome

Token: --semantic-surface-1
Class: bg-base-100

ContentBody & headings text

Token: --semantic-content-primary
Class: text-base-content

InformativeInformation & neutral cues

Token: --semantic-status-informative
Class: text-info

SuccessPositive & confirm states

Token: --semantic-status-success
Class: text-success

WarningCaution & warning states

Token: --semantic-status-warning
Class: text-warning

ErrorDestructive & error states

Token: --semantic-status-error
Class: text-error

02 · Typography

Fraunces on display · Inter Tight for everything else

Heading and body families resolve from the canonical effective specification and its font registry.

Heading typefaceFraunces

--brandOS-font-heading

Display specimen

Ben Snyder moves with purpose.

Family: Fraunces
Registry ID: fraunces
Primary use: Display and hierarchy

H1 · DisplayThe system in practice
H2 · Section106 brands, one system
H3 · CardProfile contract

Size: 4xl
Leading: Tight
Weight: Semibold

Body typefaceInter Tight

--brandOS-font-body

Reading specimen

Clear systems make complex decisions feel simple, consistent, and unmistakably on brand.

Family: Inter Tight
Registry ID: inter-tight
Primary use: Reading and interface

LedeA clear, generous opening that orients the reader fast.
BodyStandard paragraph text. The quick brown fox jumps over the lazy dog.
CaptionSmall print, footnotes, and metadata.

Size: Base
Leading: Relaxed
Weight: Regular

03 · Effective specification

Registry-resolved visual contract

One resolved source for every visual rule

Version 1.0.0, effective 2026-09-28. Every rule below is generated from the canonical registry projection.

Resolution fingerprintThree-source effective identity

01Defaults: 1.0.0
02Brand: 1.0.0
03Content: rev a3b1ccab

The content revision is a checksum of the authored specification. It changes whenever any rule changes, so two profiles with the same revision are guaranteed identical.

Authored Direct: 6
Inherited Shared: 0
Defaulted System: 6

Colour and accessible pairings

authored

Token usage, print values, gradients, accent discipline, and derived WCAG pairings.

23 resolved values

PrimaryBrand Primary

AccentBrand Accent

SurfaceSurface 1

ContentContent Primary

Brand gradientPrimary to accent

InfoStatus Informative

SuccessStatus Success

WarningStatus Warning

ErrorStatus Error

Technical details23 canonical values and registry paths

Accent Token Refs 0: --semantic-brand-primaryColors · Accent token refs · #1
Accent Token Refs 1: --semantic-brand-accentColors · Accent token refs · #2
Body Surface Token Ref: --semantic-surface-1Colors · Body surface token ref
Body Text Token Ref: --semantic-content-primaryColors · Body text token ref
Groups Colors Gradients: No additional entriesColors · Gradients
Enforceable: NoColors · Guidance · #1 · Enforceable
Id: steel-carries-the-pageColors · Guidance · #1 · Id
Text: Bethlehem steel slate (--semantic-brand-primary) carries headings, links, navigation and the logo tile on warm paper surfaces. It is the voice of the page.Colors · Guidance · #1 · Text
Enforceable: NoColors · Guidance · #2 · Enforceable
Id: ember-sparinglyColors · Guidance · #2 · Id
Text: Forge ember (--semantic-brand-accent) is used sparingly, for the one primary action in a view, a live highlight or the spark in the mark. Never for body text, large fills, section backgrounds or decoration.Colors · Guidance · #2 · Text
Enforceable: NoColors · Guidance · #3 · Enforceable
Id: text-on-fillsColors · Guidance · #3 · Id
Text: Set text on slate or ember fills only with the matching -content token (--semantic-brand-primary-content, --semantic-brand-accent-content); never on a mid-tone tint.Colors · Guidance · #3 · Text
Groups Colors Print Values: No additional entriesColors · Print values
Content Token Ref: --semantic-status-error-contentColors · Status · Error · Content token ref
Token Ref: --semantic-status-errorColors · Status · Error · Token ref
Content Token Ref: --semantic-status-informative-contentColors · Status · Informative · Content token ref
Token Ref: --semantic-status-informativeColors · Status · Informative · Token ref
Content Token Ref: --semantic-status-success-contentColors · Status · Success · Content token ref
Token Ref: --semantic-status-successColors · Status · Success · Token ref
Content Token Ref: --semantic-status-warning-contentColors · Status · Warning · Content token ref
Token Ref: --semantic-status-warningColors · Status · Warning · Token ref

Typography

authored

Font roles, the base type ladder, and sparse responsive overrides.

25 resolved values

Canonical hierarchy

A distinct voice, built to scale.

The quick brown fox jumps over the lazy dog. Clear typography gives every branded surface a recognisable rhythm.

Caption and supporting metadata remain readable at compact sizes.

HeadingFraunces

Text 4xl2.5–4rem

BodyInter Tight

Text Base0.875–1rem

MetaJetBrains Mono

Text Sm0.75–0.875rem

The base hierarchy scales without brand-specific overrides.

Technical details25 canonical values and registry paths

Font Id: frauncesTypography · Base ladder · #1 · Font id
Id: headingTypography · Base ladder · #1 · Id
Line Height Token Ref: --brandOS-leading-tightTypography · Base ladder · #1 · Line height token ref
Size Token Ref: --brandOS-text-4xlTypography · Base ladder · #1 · Size token ref
Weight Token Ref: --brandOS-font-weight-semiboldTypography · Base ladder · #1 · Weight token ref
Font Id: inter-tightTypography · Base ladder · #2 · Font id
Id: bodyTypography · Base ladder · #2 · Id
Line Height Token Ref: --brandOS-leading-relaxedTypography · Base ladder · #2 · Line height token ref
Size Token Ref: --brandOS-text-baseTypography · Base ladder · #2 · Size token ref
Weight Token Ref: --brandOS-font-weight-regularTypography · Base ladder · #2 · Weight token ref
Font Id: jetbrains-monoTypography · Base ladder · #3 · Font id
Id: metaTypography · Base ladder · #3 · Id
Line Height Token Ref: --brandOS-leading-normalTypography · Base ladder · #3 · Line height token ref
Size Token Ref: --brandOS-text-smTypography · Base ladder · #3 · Size token ref
Weight Token Ref: --brandOS-font-weight-regularTypography · Base ladder · #3 · Weight token ref
Enforceable: NoTypography · Guidance · #1 · Enforceable
Id: serif-voice-sans-workTypography · Guidance · #1 · Id
Text: Fraunces is the editorial voice: headlines, pull quotes, essay titles and the wordmark, set at display optical sizes with soft terminals. Inter Tight carries body copy, navigation, labels and forms. Never set long body copy or controls in Fraunces.Typography · Guidance · #1 · Text
Enforceable: NoTypography · Guidance · #2 · Enforceable
Id: mono-for-factsTypography · Guidance · #2 · Id
Text: JetBrains Mono is reserved for dates, figures, code, and small metadata such as reading time or post dates; never for headings or paragraphs.Typography · Guidance · #2 · Text
Enforceable: NoTypography · Guidance · #3 · Enforceable
Id: one-italicTypography · Guidance · #3 · Id
Text: A headline may set one word in Fraunces italic for emphasis. Never more than one, and never for decoration.Typography · Guidance · #3 · Text
Groups Typography Responsive Overrides: No additional entriesTypography · Responsive overrides

Logo usage

authored

Clear space, minimum sizes, prohibited uses, and approved lockups.

26 resolved values

Clear space: Space 4

Full lockup (benpsnyder-logo): the B tile with the ember spark and the Fraunces Ben Snyder wordmark140px minimum

B tile alone (brand-favicons/benpsnyder) for favicons, avatars and app icons16px minimum

Do not stretch, skew, rotate, outline or add effects to a registered mark.

Do not retypeset the wordmark in a live font; always use the outlined registered artwork.

The spark is the only ember in the logo. Do not recolour the tile or wordmark ember, and do not detach the spark or use it as a standalone bullet or icon.

Technical details26 canonical values and registry paths

Clear Space Token Ref: --brandOS-space-4Logos · Clear space token ref
Alignment: horizontalLogos · Co branding rules · #1 · Alignment
Enforceable: NoLogos · Co branding rules · #1 · Guidance · #1 · Enforceable
Id: ventures-follow-noteLogos · Co branding rules · #1 · Guidance · #1 · Id
Text: When shown with Snyder Tech, Bethlehem Capital or other ventures, the personal mark leads and each venture appears in its own registered brand at equal or smaller height; never restyle a venture logo in this palette.Logos · Co branding rules · #1 · Guidance · #1 · Text
Id: ventures-followLogos · Co branding rules · #1 · Id
Spacing Token Ref: --brandOS-space-6Logos · Co branding rules · #1 · Spacing token ref
Context: Full lockup (benpsnyder-logo): the B tile with the ember spark and the Fraunces Ben Snyder wordmarkLogos · Minimum sizes · #1 · Context
Id: logoLogos · Minimum sizes · #1 · Id
Width Px: 140Logos · Minimum sizes · #1 · Width px
Context: B tile alone (brand-favicons/benpsnyder) for favicons, avatars and app iconsLogos · Minimum sizes · #2 · Context
Id: faviconLogos · Minimum sizes · #2 · Id
Width Px: 16Logos · Minimum sizes · #2 · Width px
Primary Asset Id: benpsnyder-logo-inkLogos · Primary asset id
Enforceable: NoLogos · Prohibited uses · #1 · Enforceable
Id: do-not-distortLogos · Prohibited uses · #1 · Id
Text: Do not stretch, skew, rotate, outline or add effects to a registered mark.Logos · Prohibited uses · #1 · Text
Enforceable: NoLogos · Prohibited uses · #2 · Enforceable
Id: no-retypesetLogos · Prohibited uses · #2 · Id
Text: Do not retypeset the wordmark in a live font; always use the outlined registered artwork.Logos · Prohibited uses · #2 · Text
Enforceable: NoLogos · Prohibited uses · #3 · Enforceable
Id: spark-stays-emberLogos · Prohibited uses · #3 · Id
Text: The spark is the only ember in the logo. Do not recolour the tile or wordmark ember, and do not detach the spark or use it as a standalone bullet or icon.Logos · Prohibited uses · #3 · Text
Enforceable: NoLogos · Prohibited uses · #4 · Enforceable
Id: tone-matches-surfaceLogos · Prohibited uses · #4 · Id
Text: Use the dark artwork on light surfaces and the light artwork on dark surfaces; use the ink variant for single-colour contexts.Logos · Prohibited uses · #4 · Text

Registered assets

defaulted

Canonical marks, imagery, and graphic assets referenced by stable identifiers.

2 resolved values

Primary lockupLight surface

Compact markApp scale

Dark surfaceApproved artwork

Technical details2 canonical values and registry paths

Groups Assets Approved Asset Ids: No additional entriesAssets · Approved asset ids
Groups Assets Guidance: No additional entriesAssets · Guidance

Responsive layout

defaulted

Breakpoint ranges, containers, grids, columns, and margins.

34 resolved values

Mobile0px+

Tablet640px+

Desktop1024px+

Margins and containers expand progressively while content order stays stable.

Technical details34 canonical values and registry paths

Columns: 4Responsive layout · Breakpoints · #1 · Columns
Grid Id: mobile-gridResponsive layout · Breakpoints · #1 · Grid id
Id: mobileResponsive layout · Breakpoints · #1 · Id
Margin Token Ref: --brandOS-space-4Responsive layout · Breakpoints · #1 · Margin token ref
Max Viewport Px: 639Responsive layout · Breakpoints · #1 · Max viewport px
Min Viewport Px: 0Responsive layout · Breakpoints · #1 · Min viewport px
Columns: 8Responsive layout · Breakpoints · #2 · Columns
Container Width Px: 960Responsive layout · Breakpoints · #2 · Container width px
Grid Id: tablet-gridResponsive layout · Breakpoints · #2 · Grid id
Id: tabletResponsive layout · Breakpoints · #2 · Id
Margin Token Ref: --brandOS-space-6Responsive layout · Breakpoints · #2 · Margin token ref
Max Viewport Px: 1023Responsive layout · Breakpoints · #2 · Max viewport px
Min Viewport Px: 640Responsive layout · Breakpoints · #2 · Min viewport px
Columns: 12Responsive layout · Breakpoints · #3 · Columns
Container Width Px: 1280Responsive layout · Breakpoints · #3 · Container width px
Grid Id: desktop-gridResponsive layout · Breakpoints · #3 · Grid id
Id: desktopResponsive layout · Breakpoints · #3 · Id
Margin Token Ref: --brandOS-space-8Responsive layout · Breakpoints · #3 · Margin token ref
Min Viewport Px: 1024Responsive layout · Breakpoints · #3 · Min viewport px
Columns: 4Responsive layout · Grids · #1 · Columns
Gutter Token Ref: --brandOS-space-4Responsive layout · Grids · #1 · Gutter token ref
Id: mobile-gridResponsive layout · Grids · #1 · Id
Margin Token Ref: --brandOS-space-4Responsive layout · Grids · #1 · Margin token ref
Columns: 8Responsive layout · Grids · #2 · Columns
Gutter Token Ref: --brandOS-space-5Responsive layout · Grids · #2 · Gutter token ref
Id: tablet-gridResponsive layout · Grids · #2 · Id
Margin Token Ref: --brandOS-space-6Responsive layout · Grids · #2 · Margin token ref
Columns: 12Responsive layout · Grids · #3 · Columns
Gutter Token Ref: --brandOS-space-6Responsive layout · Grids · #3 · Gutter token ref
Id: desktop-gridResponsive layout · Grids · #3 · Id
Margin Token Ref: --brandOS-space-8Responsive layout · Grids · #3 · Margin token ref
Enforceable: NoResponsive layout · Guidance · #1 · Enforceable
Id: content-first-responsiveResponsive layout · Guidance · #1 · Id
Text: Choose responsive changes from content pressure and the declared non-overlapping ranges.Responsive layout · Guidance · #1 · Text

Iconography

defaulted

Approved library, family, style, weight, licence, and custom exceptions.

12 resolved values

Family: Material Symbols
Style: Rounded
Weight: 400
Licence: Apache License 2.0

No custom icon exceptions. One visual language stays consistent.

Technical details12 canonical values and registry paths

Groups Iconography Custom Icon Asset Ids: No additional entriesIconography · Custom icon asset ids
Enforceable: NoIconography · Guidance · #1 · Enforceable
Id: icons-are-symbolsIconography · Guidance · #1 · Id
Text: Use the approved library for interface symbols; register custom brand marks as assets.Iconography · Guidance · #1 · Text
Family: Material SymbolsIconography · Library · Family
Id: material-symbols-roundedIconography · Library · Id
Name: Apache License 2.0Iconography · Library · License · Name
Reference: https://github.com/google/material-design-icons/blob/master/LICENSEIconography · Library · License · Reference
Spdx Id: Apache-2.0Iconography · Library · License · Spdx id
Source: https://fonts.google.com/iconsIconography · Library · Source
Style: RoundedIconography · Library · Style
Weight: 400Iconography · Library · Weight

Graphic systems

defaulted

Named visual systems and their registered asset and taxonomy references.

2 resolved values

Core SystemBrand

0 assets

Technical details2 canonical values and registry paths

Groups Graphics Systems: No additional entriesGraphics · Systems
Groups Graphics Taxonomies: No additional entriesGraphics · Taxonomies

Imagery direction

authored

Photography, product imagery, composition, subject, and treatment guidance.

13 resolved values

01 · Composition

Use warm, real photography of real people and places: natural light, candid working moments, family and community, never staged portraits against seamless backdrops.

02 · Subject

Ground the story in the Lehigh Valley: Bethlehem, the SteelStacks and blast furnaces, brick, river light and Main Street, shot honestly rather than as tourism postcards.

03 · Treatment

Ember may appear in imagery only as a small highlight (a spark, a lit window, one annotated callout); never as a colour wash or filter.

Technical details13 canonical values and registry paths

Groups Imagery Approved Asset Ids: No additional entriesImagery · Approved asset ids
Enforceable: NoImagery · Photography · #1 · Enforceable
Id: imagery-01Imagery · Photography · #1 · Id
Text: Use warm, real photography of real people and places: natural light, candid working moments, family and community, never staged portraits against seamless backdrops.Imagery · Photography · #1 · Text
Enforceable: NoImagery · Photography · #2 · Enforceable
Id: imagery-02Imagery · Photography · #2 · Id
Text: Ground the story in the Lehigh Valley: Bethlehem, the SteelStacks and blast furnaces, brick, river light and Main Street, shot honestly rather than as tourism postcards.Imagery · Photography · #2 · Text
Enforceable: NoImagery · Photography · #3 · Enforceable
Id: imagery-03Imagery · Photography · #3 · Id
Text: Avoid stock success cliches: no handshakes, mountain summits, rocket ships, trophies, champagne, suits pointing at charts or rising-arrow graphics.Imagery · Photography · #3 · Text
Enforceable: NoImagery · Product imagery · #1 · Enforceable
Id: ember-highlightImagery · Product imagery · #1 · Id
Text: Ember may appear in imagery only as a small highlight (a spark, a lit window, one annotated callout); never as a colour wash or filter.Imagery · Product imagery · #1 · Text

Shared components

defaulted

Shared component participation and bounded state-token overrides.

8 resolved values

Ben Snyder interfaceShared system

FoundationActions and fields

04 states

Primary actionSecondary

Email addressname@company.com

Helper text follows the field.Valid

FeedbackStatus and content

Live

ApprovedIn reviewDraft

Brand-ready componentSemantic tokens control every state.

Next reviewIdentity system check

Aug 28

Registry coverageGoverned participation1

Button2 state overrides

Technical details8 canonical values and registry paths

Component Id: buttonComponents · Participation · #1 · Component id
Groups Components Participation 0 Guidance: No additional entriesComponents · Participation · #1 · Guidance
State: defaultComponents · Participation · #1 · State overrides · #1 · State
Token Ref: --semantic-brand-primaryComponents · Participation · #1 · State overrides · #1 · Token ref
Token Slot: backgroundComponents · Participation · #1 · State overrides · #1 · Token slot
State: defaultComponents · Participation · #1 · State overrides · #2 · State
Token Ref: --semantic-brand-primary-contentComponents · Participation · #1 · State overrides · #2 · Token ref
Token Slot: contentComponents · Participation · #1 · State overrides · #2 · Token slot

Data visualisation

defaulted

Categorical, sequential, and diverging palette intent derived from brand tokens.

10 resolved values

Categorical3 roles

Sequential2 steps

Diverging2 steps

Brand-derived colour intent supports comparison without changing the underlying data meaning.

Technical details10 canonical values and registry paths

Categorical Token Refs 0: --semantic-brand-primaryData visualization · Categorical token refs · #1
Categorical Token Refs 1: --semantic-brand-accentData visualization · Categorical token refs · #2
Categorical Token Refs 2: --semantic-status-informativeData visualization · Categorical token refs · #3
Diverging Token Refs 0: --semantic-status-errorData visualization · Diverging token refs · #1
Diverging Token Refs 1: --semantic-status-successData visualization · Diverging token refs · #2
Enforceable: NoData visualization · Guidance · #1 · Enforceable
Id: data-viz-contrastData visualization · Guidance · #1 · Id
Text: Use semantic token references whose labels, strokes, and fills remain distinguishable without colour alone.Data visualization · Guidance · #1 · Text
Sequential Token Refs 0: --semantic-surface-3Data visualization · Sequential token refs · #1
Sequential Token Refs 1: --semantic-brand-primaryData visualization · Sequential token refs · #2

Motion

authored

Governed motion variance, timing, easing, and reduced-motion expectations.

7 resolved values

Easing

Ease SmoothProgress over time, arrive gently, never snap

Duration scale

Duration FastDuration Normal

Reduced-motion behavior is required.

Technical details7 canonical values and registry paths

Duration Token Refs 0: --brandOS-duration-fastMotion · Duration token refs · #1
Duration Token Refs 1: --brandOS-duration-normalMotion · Duration token refs · #2
Easing Token Refs 0: --brandOS-ease-smoothMotion · Easing token refs · #1
Enforceable: NoMotion · Guidance · #1 · Enforceable
Id: quiet-motionMotion · Guidance · #1 · Id
Text: Motion is quiet and editorial: reveals and state changes only, no looping decoration; prefers-reduced-motion shows a static layout.Motion · Guidance · #1 · Text
Reduced Motion Required: YesMotion · Reduced motion required

Prose guidance

authored

Human-readable direction distributed with the effective visual specification.

6 resolved values

Working principlesClear direction for consistent decisions

Write in Ben's first person, plainly and specifically: name the work, the place and the people; no hype, no growth-hacking vocabulary and no unverifiable numbers.

Human-readable guidance

Posts about investing, tax or estates are personal perspective, never financial, legal or tax advice.

Human-readable guidance

Technical details6 canonical values and registry paths

Enforceable: NoProse guidance · #1 · Enforceable
Id: first-person-plainProse guidance · #1 · Id
Text: Write in Ben's first person, plainly and specifically: name the work, the place and the people; no hype, no growth-hacking vocabulary and no unverifiable numbers.Prose guidance · #1 · Text
Enforceable: NoProse guidance · #2 · Enforceable
Id: no-adviceProse guidance · #2 · Id
Text: Posts about investing, tax or estates are personal perspective, never financial, legal or tax advice.Prose guidance · #2 · Text

04 · Accessibility

Verified accessible pairings

Live specimens rendered from canonical foreground and background tokens.

14 verified

Contrast5.09:1

AA text

Foreground--semantic-brand-accent-contentSurface--semantic-brand-accent

Standard text: AA passAAA fail
Large text: AA passAAA pass

Contrast12.34:1

AAA text

Foreground--semantic-brand-primary-contentSurface--semantic-brand-primary

Standard text: AA passAAA pass
Large text: AA passAAA pass

Contrast9.71:1

AAA text

Foreground--semantic-brand-secondary-contentSurface--semantic-brand-secondary

Standard text: AA passAAA pass
Large text: AA passAAA pass

Contrast16.03:1

AAA text

Foreground--semantic-neutral-contentSurface--semantic-neutral-base

Standard text: AA passAAA pass
Large text: AA passAAA pass

Contrast7.19:1

AAA text

Foreground--semantic-status-error-contentSurface--semantic-status-error

Standard text: AA passAAA pass
Large text: AA passAAA pass

Contrast7.34:1

AAA text

Foreground--semantic-status-informative-contentSurface--semantic-status-informative

Standard text: AA passAAA pass
Large text: AA passAAA pass

Contrast7.60:1

AAA text

Foreground--semantic-status-success-contentSurface--semantic-status-success

Standard text: AA passAAA pass
Large text: AA passAAA pass

Contrast7.24:1

AAA text

Foreground--semantic-status-warning-contentSurface--semantic-status-warning

Standard text: AA passAAA pass
Large text: AA passAAA pass

Contrast7.76:1

AAA text

Foreground--semantic-content-mutedSurface--semantic-surface-1

Standard text: AA passAAA pass
Large text: AA passAAA pass

Contrast16.03:1

AAA text

Foreground--semantic-content-primarySurface--semantic-surface-1

Standard text: AA passAAA pass
Large text: AA passAAA pass

Contrast7.04:1

AAA text

Foreground--semantic-content-mutedSurface--semantic-surface-2

Standard text: AA passAAA pass
Large text: AA passAAA pass

Contrast14.22:1

AAA text

Foreground--semantic-content-primarySurface--semantic-surface-2

Standard text: AA passAAA pass
Large text: AA passAAA pass

Contrast5.91:1

AA text

Foreground--semantic-content-mutedSurface--semantic-surface-3

Standard text: AA passAAA fail
Large text: AA passAAA pass

Contrast11.95:1

AAA text

Foreground--semantic-content-primarySurface--semantic-surface-3

Standard text: AA passAAA pass
Large text: AA passAAA pass

05 · Example uses

Where Ben Snyder shows up

Real interface patterns shaped by the same identity, semantic tokens and typography defined in this profile.

03Application
surfaces

06 · Delivery

Drop in anywhere

Three lines and an attribute, the whole Ben Snyder brand renders from CDN.

01
LoadGlobal tokens
02
ThemeBen Snyder
03
RenderEvery component

index.htmlComplete CDN setupHTMLVersion pinned

<link rel="stylesheet" href="https://brand.snyder.tech/cdn/0.44.6/themes/global-tokens.css" />
<link rel="stylesheet" href="https://brand.snyder.tech/cdn/0.44.6/themes/benpsnyder-brand.css" />
<script type="module" src="https://brand.snyder.tech/cdn/0.44.6/index.js"></script>
<html data-brand="benpsnyder" data-theme="light">

Registered assets

4 immutable assets

Pinned artwork for stable delivery. Themeable -ink follows the active theme, while -light and -dark variants preserve exported colour.

Release: v0.44.6
Integrity: 4/4
Payload: 21 KB

01 · Faviconbenpsnyder.svgsingle artwork801 BVerified
02 · Logobenpsnyder-logo-dark.svgdark artwork6.6 KBVerified
03 · Logobenpsnyder-logo-ink.svgink artwork6.6 KBVerified
04 · Logobenpsnyder-logo-light.svglight artwork6.6 KBVerified

brand-mark.inkRecommended themeable markTypeScriptVersion pinned

// Recommended, themeable: currentColor follows the theme when inlined
import BenSnyderMark from '@brandos/ui/assets/brand-logos/benpsnyder-logo-ink.svg?raw';
// Astro: <span set:html={Mark} />   ·   React (SVGR): import ...?react

Implementation libraryAlternative asset recipesImage, background and favicon patterns3 recipes

logo.htmlFixed artwork imageHTMLVersion pinned

<img
  src="https://brand.snyder.tech/cdn/0.44.6/assets/brand-logos/benpsnyder-logo-dark.svg"
  alt="Ben Snyder"
  loading="lazy"
  decoding="async"
/>

mark.cssCSS background recipeCSSVersion pinned

.benpsnyder-mark {
  background-image: url("https://brand.snyder.tech/cdn/0.44.6/assets/brand-logos/benpsnyder-logo-dark.svg");
  background-repeat: no-repeat;
  background-size: contain;
}

favicon.htmlBrowser favicon setupHTMLVersion pinned

<link rel="icon" type="image/svg+xml" href="https://brand.snyder.tech/cdn/0.44.6/assets/brand-favicons/benpsnyder.svg" />

Registry evidenceVersioned asset manifestPaths, sizes and integrity hashesSHA-256

benpsnyder-cdn-manifest.txtVersioned asset inventoryManifestVersion pinned

# favicon · 801 B
# sha256:6b1a4bb1414193cc4fc4cfbab229128005017d60e0ea7e5223d1f51f1664289c
https://brand.snyder.tech/cdn/0.44.6/assets/brand-favicons/benpsnyder.svg

# logo · 6.6 KB
# sha256:9c9ce4beaee140b8066a36da617fa26494fcd7f94b104bc15805c315c9e2d3c8
https://brand.snyder.tech/cdn/0.44.6/assets/brand-logos/benpsnyder-logo-dark.svg

# logo · 6.6 KB
# sha256:8b5c5aae6872b7ed24282ca906e117a2ae5bd83e629456f9733b9e7c45b0acb3
https://brand.snyder.tech/cdn/0.44.6/assets/brand-logos/benpsnyder-logo-ink.svg

# logo · 6.6 KB
# sha256:f1eb5e9a4e7b515da68162d7a6691b1cf6bfe195a833ac167376aa1098f0b487
https://brand.snyder.tech/cdn/0.44.6/assets/brand-logos/benpsnyder-logo-light.svg

Machine-readable manifest.json, all brands in this version