Main Street Financial Partners
A wealth management firm offering personalized financial planning and investment advisory services to its clients.
Main Street Financial Partners
3 ramps · 57 tokenised swatches · 7 semantic slots, wired into the shared BrandOS primitives.
mainstreetfinancialpartners.com01 · MSFP Red
19 shades of MSFP Red
Primary identity, deep red ramp (#da3832)
02 · MSFP Gold
19 shades of MSFP Gold
Accent identity, warm gold ramp (#C49A2A)
03 · MSFP Gray
19 shades of MSFP Gray
Neutral surfaces, text, and borders
04 · Semantic slots
Meaning over hue
Components consume semantic slots, never raw ramps. The hue can evolve; the meaning shouldn't.
- Token
--semantic-brand-primary- Class
bg-primary
- Token
--semantic-brand-accent- Class
bg-accent
- Token
--semantic-surface-1- Class
bg-base-100
- Token
--semantic-content-primary- Class
text-base-content
- Token
--semantic-status-success- Class
text-success
- Token
--semantic-status-warning- Class
text-warning
- Token
--semantic-status-error- Class
text-error
05 · Typography
'Merriweather', Georgia, serif on display · 'Inter', system-ui, sans-serif for everything else
Heading and body families are profile tokens, not app-level font aliases.
--brandOS-font-heading- H1 · DisplayThe system in practice
- H2 · Section78 brands, one system
- H3 · CardProfile contract
--brandOS-font-body- LedeA clear, generous opening that orients the reader fast.
- BodyStandard paragraph text. The quick brown fox jumps over the lazy dog.
- CaptionSmall print, footnotes, and metadata.
06 · Primitive check
Same components, both modes
One mockup, one set of components, data-theme flips every token in unison.
07 · Imagery rules
How MSFP looks at the world
- 01
Lead with deep red (#da3832) for primary brand moments, headers, and structural elements.
- 02
Use warm gold (#C49A2A) as the accent for CTAs, highlights, and premium moments.
- 03
Maintain a professional, trust-inspiring aesthetic, clean layouts, authoritative typography, and conservative financial imagery.
08 · Example uses
Where MSFP shows up
Surfaces where this brand carries weight in production.
09 · CDN target
Drop in anywhere
Three lines and an attribute, the whole Main Street Financial Partners brand renders from CDN.
<link rel="stylesheet" href="https://brand.snyder.tech/cdn/latest/themes/global-tokens.css" />
<link rel="stylesheet" href="https://brand.snyder.tech/cdn/latest/themes/msfp-brand.css" />
<script type="module" src="https://brand.snyder.tech/cdn/latest/index.js"></script>
<html data-brand="msfp" data-theme="light">