Lehigh Valley Smile Designs
A cosmetic and restorative dental practice in Bethlehem, Pennsylvania offering implants, veneers, and family dentistry.
Lehigh Valley Smile Designs
2 ramps · 38 tokenised swatches · 7 semantic slots, wired into the shared BrandOS primitives.
drpetrillo.com01 · LVSD Plum
19 shades of LVSD Plum
Primary identity, CTAs, and elegant accents, anchored on the deep plum for a refined, premium, cosmetic-dentistry feel.
02 · LVSD Gray
19 shades of LVSD Gray
Plum-tinted neutral surfaces, dividers, and supporting body text.
03 · Semantic slots
Meaning over hue
Components consume semantic slots, never raw ramps. The hue can evolve; the meaning shouldn't.
- Token
--semantic-brand-primary- Class
bg-primary
- Token
--semantic-brand-accent- Class
bg-accent
- Token
--semantic-surface-1- Class
bg-base-100
- Token
--semantic-content-primary- Class
text-base-content
- Token
--semantic-status-success- Class
text-success
- Token
--semantic-status-warning- Class
text-warning
- Token
--semantic-status-error- Class
text-error
04 · Typography
Playfair Display on display · Work Sans for everything else
Heading and body families are profile tokens, not app-level font aliases.
--brandOS-font-heading- H1 · DisplayThe system in practice
- H2 · Section78 brands, one system
- H3 · CardProfile contract
--brandOS-font-body- LedeA clear, generous opening that orients the reader fast.
- BodyStandard paragraph text. The quick brown fox jumps over the lazy dog.
- CaptionSmall print, footnotes, and metadata.
05 · Primitive check
Same components, both modes
One mockup, one set of components, data-theme flips every token in unison.
06 · Imagery rules
How LV Smile Designs looks at the world
- 01
Show real patient smiles, calm clinical settings, and refined cosmetic-dentistry outcomes over generic stock dental imagery.
- 02
Pair the deep plum with clean neutral surfaces and elegant Playfair Display headings to convey a premium, trustworthy practice.
- 03
Keep layouts spacious and calm so the plum-forward identity reads as upscale, personal, and reassuring.
07 · Example uses
Where LV Smile Designs shows up
Surfaces where this brand carries weight in production.
08 · CDN target
Drop in anywhere
Three lines and an attribute, the whole Lehigh Valley Smile Designs brand renders from CDN.
<link rel="stylesheet" href="https://brand.snyder.tech/cdn/latest/themes/global-tokens.css" />
<link rel="stylesheet" href="https://brand.snyder.tech/cdn/latest/themes/lvsd-brand.css" />
<script type="module" src="https://brand.snyder.tech/cdn/latest/index.js"></script>
<html data-brand="lvsd" data-theme="light">