Visual identity

Bill Haley Jr and the Comets

The touring rock-and-roll band carrying on the Comets legacy — high-energy, retro, and unmistakably fun.

billhaleyjrandthecomets.com

Light surfacePrimary wordmark

Dark surfaceApproved dark artwork

Compact identity

Favicon scale

logoSvg

16px

32px

48px

Dark

Semantic system

Brand colour

data-brand

PrimaryIdentitySecondarySupportAccentHighlightNeutralContent

Brand ID: bhaleyjr
Token package: @brandos/tokens/css/bhaleyjr
Heading: Fredoka
Body: Nunito

01.01 · Bhaleyjr Red ramp

19 shades of Bhaleyjr Red

Bhaleyjr Red identity ramp generated from canonical bhaleyjr token data.

01.02 · Bhaleyjr Blue ramp

19 shades of Bhaleyjr Blue

Bhaleyjr Blue identity ramp generated from canonical bhaleyjr token data.

01.03 · Bhaleyjr Gray ramp

19 shades of Bhaleyjr Gray

Bhaleyjr Gray identity ramp generated from canonical bhaleyjr token data.

01.04 · Semantic slots

Meaning over hue

Components consume semantic slots, never raw ramps. The hue can evolve; the meaning shouldn't.

Brand PrimaryAnchor identity & CTAs

Token: --semantic-brand-primary
Class: bg-primary

Brand AccentHighlights & accents

Token: --semantic-brand-accent
Class: bg-accent

Surface 1Card surfaces & chrome

Token: --semantic-surface-1
Class: bg-base-100

ContentBody & headings text

Token: --semantic-content-primary
Class: text-base-content

InformativeInformation & neutral cues

Token: --semantic-status-informative
Class: text-info

SuccessPositive & confirm states

Token: --semantic-status-success
Class: text-success

WarningCaution & warning states

Token: --semantic-status-warning
Class: text-warning

ErrorDestructive & error states

Token: --semantic-status-error
Class: text-error

02 · Typography

Fredoka on display · Nunito for everything else

Heading and body families resolve from the canonical effective specification and its font registry.

Heading typefaceFredoka

--brandOS-font-heading

Display specimen

Bill Haley Jr moves with purpose.

Family: Fredoka
Registry ID: fredoka
Primary use: Display and hierarchy

H1 · DisplayThe system in practice
H2 · Section89 brands, one system
H3 · CardProfile contract

Size: 4xl
Leading: Tight
Weight: Bold

Body typefaceNunito

--brandOS-font-body

Reading specimen

Clear systems make complex decisions feel simple, consistent, and unmistakably on brand.

Family: Nunito
Registry ID: nunito
Primary use: Reading and interface

LedeA clear, generous opening that orients the reader fast.
BodyStandard paragraph text. The quick brown fox jumps over the lazy dog.
CaptionSmall print, footnotes, and metadata.

Size: Base
Leading: Normal
Weight: Regular

03 · Effective specification

Registry-resolved visual contract

One resolved source for every visual rule

Version 1.0.0, effective 2026-07-29. Every rule below is generated from the canonical registry projection.

Resolution fingerprintThree-source effective identity

01Defaults: 1.0.0
02Brand: 1.0.0
03Content: c96fee62128ceaaf328d5f624770fdd8eb266ba07bb4dc65789f9d0b3bbdb725

Authored Direct: 2
Inherited Shared: 0
Defaulted System: 10

Colour and accessible pairings

defaulted

Token usage, print values, gradients, accent discipline, and derived WCAG pairings.

20 resolved values

PrimaryBrand Primary

AccentBrand Accent

SurfaceSurface 1

ContentContent Primary

Brand gradient135deg

InfoStatus Informative

SuccessStatus Success

WarningStatus Warning

ErrorStatus Error

Technical details20 canonical values and registry paths

Accent Token Refs 0: --semantic-brand-primarygroups.colors.accentTokenRefs[0]
Accent Token Refs 1: --semantic-brand-accentgroups.colors.accentTokenRefs[1]
Body Surface Token Ref: --semantic-surface-1groups.colors.bodySurfaceTokenRef
Body Text Token Ref: --semantic-content-primarygroups.colors.bodyTextTokenRef
Direction: 135deggroups.colors.gradients[0].direction
From Token Ref: --semantic-brand-primarygroups.colors.gradients[0].fromTokenRef
Id: brand-accentgroups.colors.gradients[0].id
To Token Ref: --semantic-brand-accentgroups.colors.gradients[0].toTokenRef
Enforceable: Nogroups.colors.guidance[0].enforceable
Id: accessible-color-usegroups.colors.guidance[0].id
Text: Use canonical content pairs for text on semantic surfaces and status fills.groups.colors.guidance[0].text
Groups Colors Print Values: No additional entriesgroups.colors.printValues
Content Token Ref: --semantic-status-error-contentgroups.colors.status.error.contentTokenRef
Token Ref: --semantic-status-errorgroups.colors.status.error.tokenRef
Content Token Ref: --semantic-status-informative-contentgroups.colors.status.informative.contentTokenRef
Token Ref: --semantic-status-informativegroups.colors.status.informative.tokenRef
Content Token Ref: --semantic-status-success-contentgroups.colors.status.success.contentTokenRef
Token Ref: --semantic-status-successgroups.colors.status.success.tokenRef
Content Token Ref: --semantic-status-warning-contentgroups.colors.status.warning.contentTokenRef
Token Ref: --semantic-status-warninggroups.colors.status.warning.tokenRef

Typography

authored

Font roles, the base type ladder, and sparse responsive overrides.

12 resolved values

Canonical hierarchy

A distinct voice, built to scale.

The quick brown fox jumps over the lazy dog. Clear typography gives every branded surface a recognisable rhythm.

Caption and supporting metadata remain readable at compact sizes.

HeadingFredoka

Text 4xl2.5–4rem

BodyNunito

Text Base0.875–1rem

The base hierarchy scales without brand-specific overrides.

Technical details12 canonical values and registry paths

Font Id: fredokagroups.typography.baseLadder[0].fontId
Id: headinggroups.typography.baseLadder[0].id
Line Height Token Ref: --brandOS-leading-tightgroups.typography.baseLadder[0].lineHeightTokenRef
Size Token Ref: --brandOS-text-4xlgroups.typography.baseLadder[0].sizeTokenRef
Weight Token Ref: --brandOS-font-weight-boldgroups.typography.baseLadder[0].weightTokenRef
Font Id: nunitogroups.typography.baseLadder[1].fontId
Id: bodygroups.typography.baseLadder[1].id
Line Height Token Ref: --brandOS-leading-normalgroups.typography.baseLadder[1].lineHeightTokenRef
Size Token Ref: --brandOS-text-basegroups.typography.baseLadder[1].sizeTokenRef
Weight Token Ref: --brandOS-font-weight-regulargroups.typography.baseLadder[1].weightTokenRef
Groups Typography Guidance: No additional entriesgroups.typography.guidance
Groups Typography Responsive Overrides: No additional entriesgroups.typography.responsiveOverrides

Logo usage

defaulted

Clear space, minimum sizes, prohibited uses, and approved lockups.

8 resolved values

Clear space: Space 4

Primary digital lockup120px minimum

Do not stretch, skew, recolour, or otherwise distort a registered mark.

Do not rotate

Do not recolour

Technical details8 canonical values and registry paths

Clear Space Token Ref: --brandOS-space-4groups.logos.clearSpaceTokenRef
Groups Logos Co Branding Rules: No additional entriesgroups.logos.coBrandingRules
Context: Primary digital lockupgroups.logos.minimumSizes[0].context
Id: digital-primarygroups.logos.minimumSizes[0].id
Width Px: 120groups.logos.minimumSizes[0].widthPx
Enforceable: Nogroups.logos.prohibitedUses[0].enforceable
Id: do-not-distortgroups.logos.prohibitedUses[0].id
Text: Do not stretch, skew, recolour, or otherwise distort a registered mark.groups.logos.prohibitedUses[0].text

Registered assets

defaulted

Canonical marks, imagery, and graphic assets referenced by stable identifiers.

2 resolved values

Primary lockupLight surface

Compact markApp scale

Dark surfaceApproved artwork

Technical details2 canonical values and registry paths

Groups Assets Approved Asset Ids: No additional entriesgroups.assets.approvedAssetIds
Groups Assets Guidance: No additional entriesgroups.assets.guidance

Responsive layout

defaulted

Breakpoint ranges, containers, grids, columns, and margins.

34 resolved values

Mobile0px+

Tablet640px+

Desktop1024px+

Margins and containers expand progressively while content order stays stable.

Technical details34 canonical values and registry paths

Columns: 4groups.responsiveLayout.breakpoints[0].columns
Grid Id: mobile-gridgroups.responsiveLayout.breakpoints[0].gridId
Id: mobilegroups.responsiveLayout.breakpoints[0].id
Margin Token Ref: --brandOS-space-4groups.responsiveLayout.breakpoints[0].marginTokenRef
Max Viewport Px: 639groups.responsiveLayout.breakpoints[0].maxViewportPx
Min Viewport Px: 0groups.responsiveLayout.breakpoints[0].minViewportPx
Columns: 8groups.responsiveLayout.breakpoints[1].columns
Container Width Px: 960groups.responsiveLayout.breakpoints[1].containerWidthPx
Grid Id: tablet-gridgroups.responsiveLayout.breakpoints[1].gridId
Id: tabletgroups.responsiveLayout.breakpoints[1].id
Margin Token Ref: --brandOS-space-6groups.responsiveLayout.breakpoints[1].marginTokenRef
Max Viewport Px: 1023groups.responsiveLayout.breakpoints[1].maxViewportPx
Min Viewport Px: 640groups.responsiveLayout.breakpoints[1].minViewportPx
Columns: 12groups.responsiveLayout.breakpoints[2].columns
Container Width Px: 1280groups.responsiveLayout.breakpoints[2].containerWidthPx
Grid Id: desktop-gridgroups.responsiveLayout.breakpoints[2].gridId
Id: desktopgroups.responsiveLayout.breakpoints[2].id
Margin Token Ref: --brandOS-space-8groups.responsiveLayout.breakpoints[2].marginTokenRef
Min Viewport Px: 1024groups.responsiveLayout.breakpoints[2].minViewportPx
Columns: 4groups.responsiveLayout.grids[0].columns
Gutter Token Ref: --brandOS-space-4groups.responsiveLayout.grids[0].gutterTokenRef
Id: mobile-gridgroups.responsiveLayout.grids[0].id
Margin Token Ref: --brandOS-space-4groups.responsiveLayout.grids[0].marginTokenRef
Columns: 8groups.responsiveLayout.grids[1].columns
Gutter Token Ref: --brandOS-space-5groups.responsiveLayout.grids[1].gutterTokenRef
Id: tablet-gridgroups.responsiveLayout.grids[1].id
Margin Token Ref: --brandOS-space-6groups.responsiveLayout.grids[1].marginTokenRef
Columns: 12groups.responsiveLayout.grids[2].columns
Gutter Token Ref: --brandOS-space-6groups.responsiveLayout.grids[2].gutterTokenRef
Id: desktop-gridgroups.responsiveLayout.grids[2].id
Margin Token Ref: --brandOS-space-8groups.responsiveLayout.grids[2].marginTokenRef
Enforceable: Nogroups.responsiveLayout.guidance[0].enforceable
Id: content-first-responsivegroups.responsiveLayout.guidance[0].id
Text: Choose responsive changes from content pressure and the declared non-overlapping ranges.groups.responsiveLayout.guidance[0].text

Iconography

defaulted

Approved library, family, style, weight, licence, and custom exceptions.

12 resolved values

Family: Material Symbols
Style: Rounded
Weight: 400
Licence: Apache License 2.0

No custom icon exceptions. One visual language stays consistent.

Technical details12 canonical values and registry paths

Groups Iconography Custom Icon Asset Ids: No additional entriesgroups.iconography.customIconAssetIds
Enforceable: Nogroups.iconography.guidance[0].enforceable
Id: icons-are-symbolsgroups.iconography.guidance[0].id
Text: Use the approved library for interface symbols; register custom brand marks as assets.groups.iconography.guidance[0].text
Family: Material Symbolsgroups.iconography.library.family
Id: material-symbols-roundedgroups.iconography.library.id
Name: Apache License 2.0groups.iconography.library.license.name
Reference: https://github.com/google/material-design-icons/blob/master/LICENSEgroups.iconography.library.license.reference
Spdx Id: Apache-2.0groups.iconography.library.license.spdxId
Source: https://fonts.google.com/iconsgroups.iconography.library.source
Style: Roundedgroups.iconography.library.style
Weight: 400groups.iconography.library.weight

Graphic systems

defaulted

Named visual systems and their registered asset and taxonomy references.

2 resolved values

Core SystemBrand

0 assets

Technical details2 canonical values and registry paths

Groups Graphics Systems: No additional entriesgroups.graphics.systems
Groups Graphics Taxonomies: No additional entriesgroups.graphics.taxonomies

Imagery direction

authored

Photography, product imagery, composition, subject, and treatment guidance.

11 resolved values

01 · Composition

Lead with live performance energy — stage lights, instruments, and crowds — in a bright, retro rock-and-roll spirit.

02 · Subject

Let comet red carry the brand; use electric blue as a lively secondary and keep surfaces clean so the color pops.

03 · Treatment

Apply one repeatable crop, contrast, and surface treatment.

Technical details11 canonical values and registry paths

Groups Imagery Approved Asset Ids: No additional entriesgroups.imagery.approvedAssetIds
Enforceable: Nogroups.imagery.photography[0].enforceable
Id: imagery-01groups.imagery.photography[0].id
Text: Lead with live performance energy — stage lights, instruments, and crowds — in a bright, retro rock-and-roll spirit.groups.imagery.photography[0].text
Enforceable: Nogroups.imagery.photography[1].enforceable
Id: imagery-02groups.imagery.photography[1].id
Text: Let comet red carry the brand; use electric blue as a lively secondary and keep surfaces clean so the color pops.groups.imagery.photography[1].text
Enforceable: Nogroups.imagery.photography[2].enforceable
Id: imagery-03groups.imagery.photography[2].id
Text: Embrace playful, vintage-inspired type and motion; avoid corporate stock imagery or muted, formal treatments.groups.imagery.photography[2].text
Groups Imagery Product Imagery: No additional entriesgroups.imagery.productImagery

Shared components

defaulted

Shared component participation and bounded state-token overrides.

8 resolved values

Bill Haley Jr interfaceShared system

FoundationActions and fields

04 states

Primary actionSecondary

Email addressname@company.com

Helper text follows the field.Valid

FeedbackStatus and content

Live

ApprovedIn reviewDraft

Brand-ready componentSemantic tokens control every state.

Next reviewIdentity system check

Aug 28

Registry coverageGoverned participation1

Button2 state overrides

Technical details8 canonical values and registry paths

Component Id: buttongroups.components.participation[0].componentId
Groups Components Participation 0 Guidance: No additional entriesgroups.components.participation[0].guidance
State: defaultgroups.components.participation[0].stateOverrides[0].state
Token Ref: --semantic-brand-primarygroups.components.participation[0].stateOverrides[0].tokenRef
Token Slot: backgroundgroups.components.participation[0].stateOverrides[0].tokenSlot
State: defaultgroups.components.participation[0].stateOverrides[1].state
Token Ref: --semantic-brand-primary-contentgroups.components.participation[0].stateOverrides[1].tokenRef
Token Slot: contentgroups.components.participation[0].stateOverrides[1].tokenSlot

Data visualisation

defaulted

Categorical, sequential, and diverging palette intent derived from brand tokens.

10 resolved values

Categorical3 roles

Sequential2 steps

Diverging2 steps

Brand-derived colour intent supports comparison without changing the underlying data meaning.

Technical details10 canonical values and registry paths

Categorical Token Refs 0: --semantic-brand-primarygroups.dataVisualization.categoricalTokenRefs[0]
Categorical Token Refs 1: --semantic-brand-accentgroups.dataVisualization.categoricalTokenRefs[1]
Categorical Token Refs 2: --semantic-status-informativegroups.dataVisualization.categoricalTokenRefs[2]
Diverging Token Refs 0: --semantic-status-errorgroups.dataVisualization.divergingTokenRefs[0]
Diverging Token Refs 1: --semantic-status-successgroups.dataVisualization.divergingTokenRefs[1]
Enforceable: Nogroups.dataVisualization.guidance[0].enforceable
Id: data-viz-contrastgroups.dataVisualization.guidance[0].id
Text: Use semantic token references whose labels, strokes, and fills remain distinguishable without colour alone.groups.dataVisualization.guidance[0].text
Sequential Token Refs 0: --semantic-surface-3groups.dataVisualization.sequentialTokenRefs[0]
Sequential Token Refs 1: --semantic-brand-primarygroups.dataVisualization.sequentialTokenRefs[1]

Motion

defaulted

Governed motion variance, timing, easing, and reduced-motion expectations.

5 resolved values

EasingEase Smooth

Duration scale

Duration FastDuration Normal

Reduced-motion behavior is required.

Technical details5 canonical values and registry paths

Duration Token Refs 0: --brandOS-duration-fastgroups.motion.durationTokenRefs[0]
Duration Token Refs 1: --brandOS-duration-normalgroups.motion.durationTokenRefs[1]
Easing Token Refs 0: --brandOS-ease-smoothgroups.motion.easingTokenRefs[0]
Groups Motion Guidance: No additional entriesgroups.motion.guidance
Reduced Motion Required: Yesgroups.motion.reducedMotionRequired

Prose guidance

defaulted

Human-readable direction distributed with the effective visual specification.

3 resolved values

Working principlesClear direction for consistent decisions

Author visual guidance in the registry and regenerate every hosted and agent-readable projection.

Human-readable guidance

Technical details3 canonical values and registry paths

Enforceable: Nogroups.proseGuidance[0].enforceable
Id: registry-firstgroups.proseGuidance[0].id
Text: Author visual guidance in the registry and regenerate every hosted and agent-readable projection.groups.proseGuidance[0].text

04 · Accessibility

Verified accessible pairings

Live specimens rendered from canonical foreground and background tokens.

14 verified

Verified pairing

Readable by design.

Contrast4.66:1

AA text

Foreground--semantic-brand-accent-contentSurface--semantic-brand-accent

Standard text: AA passAAA fail
Large text: AA passAAA pass

Verified pairing

Readable by design.

Contrast4.85:1

AA text

Foreground--semantic-brand-primary-contentSurface--semantic-brand-primary

Standard text: AA passAAA fail
Large text: AA passAAA pass

Verified pairing

Readable by design.

Contrast5.09:1

AA text

Foreground--semantic-brand-secondary-contentSurface--semantic-brand-secondary

Standard text: AA passAAA fail
Large text: AA passAAA pass

Verified pairing

Readable by design.

Contrast6.19:1

AA text

Foreground--semantic-neutral-contentSurface--semantic-neutral-base

Standard text: AA passAAA fail
Large text: AA passAAA pass

Verified pairing

Readable by design.

Contrast7.19:1

AAA text

Foreground--semantic-status-error-contentSurface--semantic-status-error

Standard text: AA passAAA pass
Large text: AA passAAA pass

Verified pairing

Readable by design.

Contrast7.34:1

AAA text

Foreground--semantic-status-informative-contentSurface--semantic-status-informative

Standard text: AA passAAA pass
Large text: AA passAAA pass

Verified pairing

Readable by design.

Contrast7.60:1

AAA text

Foreground--semantic-status-success-contentSurface--semantic-status-success

Standard text: AA passAAA pass
Large text: AA passAAA pass

Verified pairing

Readable by design.

Contrast7.24:1

AAA text

Foreground--semantic-status-warning-contentSurface--semantic-status-warning

Standard text: AA passAAA pass
Large text: AA passAAA pass

Verified pairing

Readable by design.

Contrast6.19:1

AA text

Foreground--semantic-content-mutedSurface--semantic-surface-1

Standard text: AA passAAA fail
Large text: AA passAAA pass

Verified pairing

Readable by design.

Contrast6.19:1

AA text

Foreground--semantic-content-primarySurface--semantic-surface-1

Standard text: AA passAAA fail
Large text: AA passAAA pass

Verified pairing

Readable by design.

Contrast5.87:1

AA text

Foreground--semantic-content-mutedSurface--semantic-surface-2

Standard text: AA passAAA fail
Large text: AA passAAA pass

Verified pairing

Readable by design.

Contrast5.87:1

AA text

Foreground--semantic-content-primarySurface--semantic-surface-2

Standard text: AA passAAA fail
Large text: AA passAAA pass

Verified pairing

Readable by design.

Contrast4.92:1

AA text

Foreground--semantic-content-mutedSurface--semantic-surface-3

Standard text: AA passAAA fail
Large text: AA passAAA pass

Verified pairing

Readable by design.

Contrast4.92:1

AA text

Foreground--semantic-content-primarySurface--semantic-surface-3

Standard text: AA passAAA fail
Large text: AA passAAA pass

05 · Example uses

Where Bill Haley Jr shows up

Real interface patterns shaped by the same identity, semantic tokens and typography defined in this profile.

03Application
surfaces

06 · Delivery

Drop in anywhere

Three lines and an attribute, the whole Bill Haley Jr and the Comets brand renders from CDN.

01
LoadGlobal tokens
02
ThemeBill Haley Jr
03
RenderEvery component

index.htmlComplete CDN setupHTMLVersion pinned

<link rel="stylesheet" href="https://brand.snyder.tech/cdn/0.43.3/themes/global-tokens.css" />
<link rel="stylesheet" href="https://brand.snyder.tech/cdn/0.43.3/themes/bhaleyjr-brand.css" />
<script type="module" src="https://brand.snyder.tech/cdn/0.43.3/index.js"></script>
<html data-brand="bhaleyjr" data-theme="light">

Registered assets

3 immutable assets

Pinned artwork for stable delivery. Themeable -ink follows the active theme, while -light and -dark variants preserve exported colour.

Release: v0.43.3
Integrity: 3/3
Payload: 103 KB

01 · Faviconbhaleyjr.svgsingle artwork249 BVerified
02 · Logobhaleyjr-logo-dark.svgdark artwork52 KBVerified
03 · Logobhaleyjr-logo-light.svglight artwork51 KBVerified

Implementation libraryAlternative asset recipesImage, background and favicon patterns3 recipes

logo.htmlFixed artwork imageHTMLVersion pinned

<img
  src="https://brand.snyder.tech/cdn/0.43.3/assets/brand-logos/bhaleyjr-logo-dark.svg"
  alt="Bill Haley Jr and the Comets"
  loading="lazy"
  decoding="async"
/>

mark.cssCSS background recipeCSSVersion pinned

.bhaleyjr-mark {
  background-image: url("https://brand.snyder.tech/cdn/0.43.3/assets/brand-logos/bhaleyjr-logo-dark.svg");
  background-repeat: no-repeat;
  background-size: contain;
}

favicon.htmlBrowser favicon setupHTMLVersion pinned

<link rel="icon" type="image/svg+xml" href="https://brand.snyder.tech/cdn/0.43.3/assets/brand-favicons/bhaleyjr.svg" />

Registry evidenceVersioned asset manifestPaths, sizes and integrity hashesSHA-256

bhaleyjr-cdn-manifest.txtVersioned asset inventoryManifestVersion pinned

# favicon · 249 B
# sha256:aeb3ee2e21b7759aad5d7d36f55fc4c7646f5f5cab8a3693215b950f8a186b33
https://brand.snyder.tech/cdn/0.43.3/assets/brand-favicons/bhaleyjr.svg

# logo · 52 KB
# sha256:a453b6b95e58d433e96d68d669c29b27ae76b13ac4c4928ab9a5a274b6da98db
https://brand.snyder.tech/cdn/0.43.3/assets/brand-logos/bhaleyjr-logo-dark.svg

# logo · 51 KB
# sha256:7243a014c62261cbcfbcd4b06c1d9833448eb03e31541aaeb5b22a0d1aabb3c1
https://brand.snyder.tech/cdn/0.43.3/assets/brand-logos/bhaleyjr-logo-light.svg

Machine-readable manifest.json, all brands in this version