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Changelogv1.4
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Rum & Co

A specialty rum retailer and tasting brand offering curated rums, spirits, and accessories for enthusiasts.

STABLE
Updated Jan 26 2026
BrandOS v1.4

Rum & Co

2 ramps · 38 tokenised swatches · 7 semantic slots, wired into the shared BrandOS primitives.

rumundco.de
BRANDrum
TOKEN@brandos/tokens/css/rum
HEADINGSource Serif 4
BODYSource Sans 3

01 · Rum & Co Red

19 shades of Rum & Co Red

Primary identity, CTAs, and accents, anchored on the deep wine red. Also carries error/destructive states, so red appears in a single place across the system.

02 · Rum & Co Gray

19 shades of Rum & Co Gray

Red-tinted neutral surfaces, dividers, and supporting body text.

03 · Semantic slots

Meaning over hue

Components consume semantic slots, never raw ramps. The hue can evolve; the meaning shouldn't.

Brand PrimaryAnchor identity & CTAs
Token
--semantic-brand-primary
Class
bg-primary
Brand AccentHighlights & accents
Token
--semantic-brand-accent
Class
bg-accent
Surface 1Card surfaces & chrome
Token
--semantic-surface-1
Class
bg-base-100
ContentBody & headings text
Token
--semantic-content-primary
Class
text-base-content
SuccessPositive & confirm states
Token
--semantic-status-success
Class
text-success
WarningCaution & warning states
Token
--semantic-status-warning
Class
text-warning
ErrorDestructive & error states
Token
--semantic-status-error
Class
text-error

04 · Typography

Source Serif 4 on display · Source Sans 3 for everything else

Heading and body families are profile tokens, not app-level font aliases.

Heading--brandOS-font-heading
Aa
Source Serif 4The quick brown fox jumps over the lazy dog
ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz0123456789 & ! ? · —
  • H1 · DisplayThe system in practice48 / 56 · 800
  • H2 · Section78 brands, one system32 / 40 · 700
  • H3 · CardProfile contract20 / 28 · 600
Body--brandOS-font-body
Aa
Source Sans 3The quick brown fox jumps over the lazy dog
ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz0123456789 & ! ? · —
  • LedeA clear, generous opening that orients the reader fast.20 / 30 · 500
  • BodyStandard paragraph text. The quick brown fox jumps over the lazy dog.16 / 24 · 400
  • CaptionSmall print, footnotes, and metadata.13 / 20 · 500

05 · Primitive check

Same components, both modes

One mockup, one set of components, data-theme flips every token in unison.

Rum & Co ConsoleProduction · v2.4.0
Live
Tokens247+12
Sync99.8%stable
Latency42ms−8
primary action⌘K
Brand audit coverage72 / 100
Last run · 3 min ago
Rum & Co ConsoleProduction · v2.4.0
Live
Tokens247+12
Sync99.8%stable
Latency42ms−8
primary action⌘K
Brand audit coverage72 / 100
Last run · 3 min ago

06 · Imagery rules

How Rum & Co looks at the world

  1. 01

    Show real bottles, tastings, and craft-spirit moments over generic stock beverage imagery.

  2. 02

    Pair the deep wine red with warm neutrals and elegant Source Serif headings to convey a premium, craft identity.

  3. 03

    Keep layouts refined and editorial so the red-forward identity reads as bold, warm, and premium.

07 · Example uses

Where Rum & Co shows up

Surfaces where this brand carries weight in production.

01Rum catalog and shop
02Tasting event and club portal
03Rum & Co tenant admin console

08 · CDN target

Drop in anywhere

Three lines and an attribute, the whole Rum & Co brand renders from CDN.

index.html
<link rel="stylesheet" href="https://brand.snyder.tech/cdn/latest/themes/global-tokens.css" />
<link rel="stylesheet" href="https://brand.snyder.tech/cdn/latest/themes/rum-brand.css" />
<script type="module" src="https://brand.snyder.tech/cdn/latest/index.js"></script>
<html data-brand="rum" data-theme="light">