CWI
A specialty services company supporting commercial and residential clients with dependable, hands-on work.
CWI
3 ramps · 57 tokenised swatches · 7 semantic slots, wired into the shared BrandOS primitives.
cwirrs.com01 · CWI Terracotta
19 shades of CWI Terracotta
Primary identity, command affordances, and links, warm terracotta ramp (#A85044) [derived]
02 · CWI Navy
19 shades of CWI Navy
Accent, deep navy ramp (#001659) for contrast and emphasis [derived]
03 · CWI Gray
19 shades of CWI Gray
Neutral surfaces, text, and borders [derived]
04 · Semantic slots
Meaning over hue
Components consume semantic slots, never raw ramps. The hue can evolve; the meaning shouldn't.
- Token
--semantic-brand-primary- Class
bg-primary
- Token
--semantic-brand-accent- Class
bg-accent
- Token
--semantic-surface-1- Class
bg-base-100
- Token
--semantic-content-primary- Class
text-base-content
- Token
--semantic-status-success- Class
text-success
- Token
--semantic-status-warning- Class
text-warning
- Token
--semantic-status-error- Class
text-error
05 · Typography
Unbounded on display · Rubik for everything else
Heading and body families are profile tokens, not app-level font aliases.
--brandOS-font-heading- H1 · DisplayThe system in practice
- H2 · Section78 brands, one system
- H3 · CardProfile contract
--brandOS-font-body- LedeA clear, generous opening that orients the reader fast.
- BodyStandard paragraph text. The quick brown fox jumps over the lazy dog.
- CaptionSmall print, footnotes, and metadata.
06 · Primitive check
Same components, both modes
One mockup, one set of components, data-theme flips every token in unison.
07 · Imagery rules
How CWI looks at the world
- 01
Lead with the warm terracotta primary for identity and key actions, balanced by deep navy for contrast and depth.
- 02
Pair the expressive Unbounded display headings with the clean Rubik body for a confident, contemporary tone.
- 03
Keep neutral-gray surfaces calm and uncluttered so the terracotta-and-navy pairing carries the composition.
08 · Example uses
Where CWI shows up
Surfaces where this brand carries weight in production.
09 · CDN target
Drop in anywhere
Three lines and an attribute, the whole CWI brand renders from CDN.
<link rel="stylesheet" href="https://brand.snyder.tech/cdn/latest/themes/global-tokens.css" />
<link rel="stylesheet" href="https://brand.snyder.tech/cdn/latest/themes/cwi-brand.css" />
<script type="module" src="https://brand.snyder.tech/cdn/latest/index.js"></script>
<html data-brand="cwi" data-theme="light">