Historic Bethlehem Museums & Sites
A nonprofit in Bethlehem, Pennsylvania preserving colonial-era sites, museums, and living history for visitors.
Historic Bethlehem Museums & Sites
3 ramps · 57 tokenised swatches · 7 semantic slots, wired into the shared BrandOS primitives.
historicbethlehem.org01 · HBMS Rust
19 shades of HBMS Rust
Primary identity, terracotta-rust ramp (#862E17) [derived]
02 · HBMS Blue
19 shades of HBMS Blue
Accent and secondary, colonial blue ramp (#0E5889) [derived]
03 · HBMS Gray
19 shades of HBMS Gray
Neutral surfaces, text, and borders [derived]
04 · Semantic slots
Meaning over hue
Components consume semantic slots, never raw ramps. The hue can evolve; the meaning shouldn't.
- Token
--semantic-brand-primary- Class
bg-primary
- Token
--semantic-brand-accent- Class
bg-accent
- Token
--semantic-surface-1- Class
bg-base-100
- Token
--semantic-content-primary- Class
text-base-content
- Token
--semantic-status-success- Class
text-success
- Token
--semantic-status-warning- Class
text-warning
- Token
--semantic-status-error- Class
text-error
05 · Typography
Georgia on display · Open Sans for everything else
Heading and body families are profile tokens, not app-level font aliases.
--brandOS-font-heading- H1 · DisplayThe system in practice
- H2 · Section78 brands, one system
- H3 · CardProfile contract
--brandOS-font-body- LedeA clear, generous opening that orients the reader fast.
- BodyStandard paragraph text. The quick brown fox jumps over the lazy dog.
- CaptionSmall print, footnotes, and metadata.
06 · Primitive check
Same components, both modes
One mockup, one set of components, data-theme flips every token in unison.
07 · Imagery rules
How Historic Bethlehem looks at the world
- 01
Lead with the deep colonial blue for identity, navigation, and key actions, always pairing it with light text or surfaces for legible contrast.
- 02
Use the terracotta-rust accent sparingly for links and supporting emphasis, evoking the brick and clay of the historic district.
- 03
Keep neutral-gray surfaces calm and uncluttered so the blue-and-rust pairing reads as a confident, heritage cultural mark.
08 · Example uses
Where Historic Bethlehem shows up
Surfaces where this brand carries weight in production.
09 · CDN target
Drop in anywhere
Three lines and an attribute, the whole Historic Bethlehem Museums & Sites brand renders from CDN.
<link rel="stylesheet" href="https://brand.snyder.tech/cdn/latest/themes/global-tokens.css" />
<link rel="stylesheet" href="https://brand.snyder.tech/cdn/latest/themes/hbms-brand.css" />
<script type="module" src="https://brand.snyder.tech/cdn/latest/index.js"></script>
<html data-brand="hbms" data-theme="light">