Valley National Group
Financial services group spanning CPA, broker-dealer, investment advisory, insurance, and commercial realty.
Valley National Group
3 ramps · 57 tokenised swatches · 7 semantic slots, wired into the shared BrandOS primitives.
valleynationalgroup.com01 · Valley National Gold
19 shades of Valley National Gold
Primary identity, executive surfaces, and brand-forward moments, drawn from the company wordmark.
02 · Valley National Maroon
19 shades of Valley National Maroon
Accent and authoritative emphasis for advisory, compliance, and regulatory affordances.
03 · Valley National Gray
19 shades of Valley National Gray
Neutral surfaces, dividers, and supporting text with a warm gold undertone.
04 · Semantic slots
Meaning over hue
Components consume semantic slots, never raw ramps. The hue can evolve; the meaning shouldn't.
- Token
--semantic-brand-primary- Class
bg-primary
- Token
--semantic-brand-accent- Class
bg-accent
- Token
--semantic-surface-1- Class
bg-base-100
- Token
--semantic-content-primary- Class
text-base-content
- Token
--semantic-status-success- Class
text-success
- Token
--semantic-status-warning- Class
text-warning
- Token
--semantic-status-error- Class
text-error
05 · Typography
Cormorant Garamond on display · Inter for everything else
Heading and body families are profile tokens, not app-level font aliases.
--brandOS-font-heading- H1 · DisplayThe system in practice
- H2 · Section78 brands, one system
- H3 · CardProfile contract
--brandOS-font-body- LedeA clear, generous opening that orients the reader fast.
- BodyStandard paragraph text. The quick brown fox jumps over the lazy dog.
- CaptionSmall print, footnotes, and metadata.
06 · Primitive check
Same components, both modes
One mockup, one set of components, data-theme flips every token in unison.
07 · Imagery rules
How Valley National looks at the world
- 01
Lean on calm, professional photography of regional Pennsylvania architecture, advisory meetings, and document-driven workflows over abstract financial visuals.
- 02
Pair the warm gold identity with serif Cormorant Garamond headings to convey heritage, fiduciary trust, and multi-generational stewardship.
- 03
Reserve maroon accents for compliance, regulatory, and fiduciary touchpoints; never use them as ambient brand color.
08 · Example uses
Where Valley National shows up
Surfaces where this brand carries weight in production.
09 · CDN target
Drop in anywhere
Three lines and an attribute, the whole Valley National Group brand renders from CDN.
<link rel="stylesheet" href="https://brand.snyder.tech/cdn/latest/themes/global-tokens.css" />
<link rel="stylesheet" href="https://brand.snyder.tech/cdn/latest/themes/valley-national-brand.css" />
<script type="module" src="https://brand.snyder.tech/cdn/latest/index.js"></script>
<html data-brand="valley-national" data-theme="light">