The Ellis Group
A full-service accounting and consulting firm serving small businesses since 1991.
The Ellis Group
2 ramps · 38 tokenised swatches · 7 semantic slots, wired into the shared BrandOS primitives.
ellisgroupservices.com01 · Ellis Blue
19 shades of Ellis Blue
Primary identity, CTAs, interactive affordances
02 · Ellis Gray
19 shades of Ellis Gray
Neutral surfaces, text, borders
03 · Semantic slots
Meaning over hue
Components consume semantic slots, never raw ramps. The hue can evolve; the meaning shouldn't.
- Token
--semantic-brand-primary- Class
bg-primary
- Token
--semantic-brand-accent- Class
bg-accent
- Token
--semantic-surface-1- Class
bg-base-100
- Token
--semantic-content-primary- Class
text-base-content
- Token
--semantic-status-success- Class
text-success
- Token
--semantic-status-warning- Class
text-warning
- Token
--semantic-status-error- Class
text-error
04 · Typography
Barlow on display · Inter for everything else
Heading and body families are profile tokens, not app-level font aliases.
--brandOS-font-heading- H1 · DisplayThe system in practice
- H2 · Section78 brands, one system
- H3 · CardProfile contract
--brandOS-font-body- LedeA clear, generous opening that orients the reader fast.
- BodyStandard paragraph text. The quick brown fox jumps over the lazy dog.
- CaptionSmall print, footnotes, and metadata.
05 · Primitive check
Same components, both modes
One mockup, one set of components, data-theme flips every token in unison.
06 · Imagery rules
How Ellis Group looks at the world
- 01
Use dark navy/black backgrounds with concentric elliptical ring motifs in royal blue to cyan gradients.
- 02
Logo and oval mark appear on dark navy or white backgrounds; royal blue (#14378E) is the primary identity color.
- 03
Imagery should convey personalized service, financial expertise, and trusted local partnership, small business owners, clean numbers, confident one-on-one consultations.
07 · Example uses
Where Ellis Group shows up
Surfaces where this brand carries weight in production.
08 · CDN target
Drop in anywhere
Three lines and an attribute, the whole The Ellis Group brand renders from CDN.
<link rel="stylesheet" href="https://brand.snyder.tech/cdn/latest/themes/global-tokens.css" />
<link rel="stylesheet" href="https://brand.snyder.tech/cdn/latest/themes/ellis-brand.css" />
<script type="module" src="https://brand.snyder.tech/cdn/latest/index.js"></script>
<html data-brand="ellis" data-theme="light">