Gillies & Zaiser
A professional services firm providing advisory and client-focused support under the Gillies and Zaiser partnership.
Gillies & Zaiser
2 ramps · 38 tokenised swatches · 7 semantic slots, wired into the shared BrandOS primitives.
gilliesandzaiser.com01 · GZ Orange
19 shades of GZ Orange
Primary identity, command affordances, and links, warm amber ramp (#BB6C1F) [derived]
02 · GZ Gray
19 shades of GZ Gray
Accent + neutral surfaces, text, and borders, graphite ramp (#666666) [derived]
03 · Semantic slots
Meaning over hue
Components consume semantic slots, never raw ramps. The hue can evolve; the meaning shouldn't.
- Token
--semantic-brand-primary- Class
bg-primary
- Token
--semantic-brand-accent- Class
bg-accent
- Token
--semantic-surface-1- Class
bg-base-100
- Token
--semantic-content-primary- Class
text-base-content
- Token
--semantic-status-success- Class
text-success
- Token
--semantic-status-warning- Class
text-warning
- Token
--semantic-status-error- Class
text-error
04 · Typography
Montserrat on display · Open Sans for everything else
Heading and body families are profile tokens, not app-level font aliases.
--brandOS-font-heading- H1 · DisplayThe system in practice
- H2 · Section78 brands, one system
- H3 · CardProfile contract
--brandOS-font-body- LedeA clear, generous opening that orients the reader fast.
- BodyStandard paragraph text. The quick brown fox jumps over the lazy dog.
- CaptionSmall print, footnotes, and metadata.
05 · Primitive check
Same components, both modes
One mockup, one set of components, data-theme flips every token in unison.
06 · Imagery rules
How Gillies & Zaiser looks at the world
- 01
Lead with the warm amber primary for key actions and identity, and let calm graphite-gray carry surfaces, text, and secondary affordances.
- 02
Pair clean Montserrat headlines with readable Open Sans body copy for an approachable, established professional tone.
- 03
Keep layouts generously spaced and let the GZ monogram and confident typography anchor the composition.
07 · Example uses
Where Gillies & Zaiser shows up
Surfaces where this brand carries weight in production.
08 · CDN target
Drop in anywhere
Three lines and an attribute, the whole Gillies & Zaiser brand renders from CDN.
<link rel="stylesheet" href="https://brand.snyder.tech/cdn/latest/themes/global-tokens.css" />
<link rel="stylesheet" href="https://brand.snyder.tech/cdn/latest/themes/gz-brand.css" />
<script type="module" src="https://brand.snyder.tech/cdn/latest/index.js"></script>
<html data-brand="gz" data-theme="light">