Liquid Marketing
Liquid Marketing — a digital agency for creative, performance marketing, and web technology. Adaptable, honest, data-driven campaigns and craft-forward design on a confident blue identity with a Gotham type stack.
Liquid Marketing
3 ramps · 57 tokenised swatches · 7 semantic slots, wired into the shared BrandOS primitives.
liquidint.com01 · Liquid Blue
19 shades of Liquid Blue
Primary identity, command affordances, and confident headline color.
02 · Liquid Cyan
19 shades of Liquid Cyan
Highlights, information signals, and accent moments.
03 · Liquid Gray
19 shades of Liquid Gray
Neutral surfaces, dividers, and muted text.
04 · Semantic slots
Meaning over hue
Components consume semantic slots, never raw ramps. The hue can evolve; the meaning shouldn't.
- Token
--semantic-brand-primary- Class
bg-primary
- Token
--semantic-brand-accent- Class
bg-accent
- Token
--semantic-surface-1- Class
bg-base-100
- Token
--semantic-content-primary- Class
text-base-content
- Token
--semantic-status-success- Class
text-success
- Token
--semantic-status-warning- Class
text-warning
- Token
--semantic-status-error- Class
text-error
05 · Typography
Gotham on display · Gotham for everything else
Heading and body families are profile tokens, not app-level font aliases.
--brandOS-font-heading- H1 · DisplayThe system in practice
- H2 · Section78 brands, one system
- H3 · CardProfile contract
--brandOS-font-body- LedeA clear, generous opening that orients the reader fast.
- BodyStandard paragraph text. The quick brown fox jumps over the lazy dog.
- CaptionSmall print, footnotes, and metadata.
06 · Primitive check
Same components, both modes
One mockup, one set of components, data-theme flips every token in unison.
07 · Imagery rules
How Liquid looks at the world
- 01
Lean into signal, audience, and intelligence visuals, flows, scoring, segmentation, and live data.
- 02
Keep the palette confident and high-contrast; reserve cyan for accent moments, not whole layouts.
- 03
Prefer real campaign artefacts and coalition outcomes over abstract data-viz illustration.
08 · Example uses
Where Liquid shows up
Surfaces where this brand carries weight in production.
09 · CDN target
Drop in anywhere
Three lines and an attribute, the whole Liquid Marketing brand renders from CDN.
<link rel="stylesheet" href="https://brand.snyder.tech/cdn/latest/themes/global-tokens.css" />
<link rel="stylesheet" href="https://brand.snyder.tech/cdn/latest/themes/liquid-brand.css" />
<script type="module" src="https://brand.snyder.tech/cdn/latest/index.js"></script>
<html data-brand="liquid" data-theme="light">