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Changelog v1.4
Home / Brand Profiles · Tenant 04

Liquid Intelligence & Marketing

Shared identity for Liquid Intelligence (coalition data, signal work, audience activation) and Liquid Marketing (campaigns, creative, demand-gen). One palette, one type stack, two product surfaces.

STABLE
Updated Jan 26 2026
BrandOS v1.4

Liquid Intelligence & Marketing

4 ramps · 76 tokenised swatches · 6 semantic slots — wired into the shared BrandOS primitives.

liquidint.com
BRANDliquid
TOKEN@brandos/tokens/css/liquid
HEADINGGotham
BODYGotham

01 · Liquid Blue

19 shades of Liquid Blue

Primary identity, command affordances, and confident headline color.

02 · Liquid Cyan

19 shades of Liquid Cyan

Highlights, information signals, and accent moments.

03 · Liquid Red

19 shades of Liquid Red

Risk, exception, and destructive state vocabulary.

04 · Liquid Gray

19 shades of Liquid Gray

Neutral surfaces, dividers, and muted text.

05 · Semantic slots

Meaning over hue

Components consume semantic slots, never raw ramps. The hue can evolve; the meaning shouldn't.

Brand Primary Anchor identity & CTAs
Token
--semantic-brand-primary
Class
bg-primary
Brand Accent Highlights & accents
Token
--semantic-brand-accent
Class
bg-accent
Surface 1 Card surfaces & chrome
Token
--semantic-surface-1
Class
bg-base-100
Content Body & headings text
Token
--semantic-content-primary
Class
text-base-content
Info Information & neutral cues
Token
--semantic-status-info
Class
text-info
Error Destructive & error states
Token
--semantic-status-error
Class
text-error

06 · Typography

Gotham on display · Gotham for everything else

Heading and body families are profile tokens, not app-level font aliases.

Heading --brandOS-font-heading
Aa
Gotham The quick brown fox jumps over the lazy dog
ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789 & ! ? · —
  • H1 · Display The system in practice 48 / 56 · 800
  • H2 · Section 5 brands, one system 32 / 40 · 700
  • H3 · Card Profile contract 20 / 28 · 600
Body --brandOS-font-body
Aa
Gotham The quick brown fox jumps over the lazy dog
ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789 & ! ? · —
  • Lede A clear, generous opening that orients the reader fast. 20 / 30 · 500
  • Body Standard paragraph text. The quick brown fox jumps over the lazy dog. 16 / 24 · 400
  • Caption Small print, footnotes, and metadata. 13 / 20 · 500

07 · Primitive check

Same components, both modes

One mockup, one set of components — data-theme flips every token in unison.

Liquid Console Production · v2.4.0
Live
Tokens 247 +12
Sync 99.8% stable
Latency 42ms −8
primary action ⌘K
Brand audit coverage 72 / 100
Last run · 3 min ago
Liquid Console Production · v2.4.0
Live
Tokens 247 +12
Sync 99.8% stable
Latency 42ms −8
primary action ⌘K
Brand audit coverage 72 / 100
Last run · 3 min ago

08 · Imagery rules

How Liquid looks at the world

  1. 01

    Lean into signal, audience, and intelligence visuals — flows, scoring, segmentation, and live data.

  2. 02

    Keep the palette confident and high-contrast; reserve cyan for accent moments, not whole layouts.

  3. 03

    Prefer real campaign artefacts and coalition outcomes over abstract data-viz illustration.

09 · Example uses

Where Liquid shows up

Surfaces where this brand carries weight in production.

01 Coalition intelligence console
02 Audience activation board
03 Marketing signal dashboard

10 · CDN target

Drop in anywhere

Three lines and an attribute — the whole Liquid Intelligence & Marketing brand renders from CDN.

index.html 
<link rel="stylesheet" href="https://brand.snyder.tech/cdn/latest/themes/global-tokens.css" />
<link rel="stylesheet" href="https://brand.snyder.tech/cdn/latest/themes/liquid-brand.css" />
<script type="module" src="https://brand.snyder.tech/cdn/latest/index.js"></script>
<html data-brand="liquid" data-theme="light">